The multi-brand luxury fashion house THE SWANK is to fill this season with surrealism in a poetic and dreamy way. A new exciting and inspiring fashion shoot has been specially created in Paris, leading you to the lyrical muse as in Jean Cocteau’s works and imaginative world of Alice in Wonderland.
Inheriting the contemporary chic and creative mind from the last season, THE SWANK has collaborated with renowned French photographer Stephane Sednaoui and two young talents Yumi Lambert, the supermodel of the time with her one-of-a-kind beauty and appealing Japanese and Belgian background, and Robert Laby, a chameleon with the ability to embody a character and emotion, for a magnificent fashion campaign in this season. Despite the real chill in the winding back alleys of Paris’s 5th arrondissement, which is distorted as the whimsical background, both of them have flatteringly interpreted a variety of spring-summer looks that express the contemporary elegance and modernity of THE SWANK.
受法國文人 Jean Cocteau 的醉人詩意所啟發，THE SWANK 2014 春夏廣告企劃專程遠赴巴黎取景，走進《愛麗絲夢遊仙境》般的夢幻國度，帶來充滿詩意及超現實的浪漫情懷。
承接上一季的時尚動感與創意，THE SWANK 今季與來自法國的著名攝影師 Stephane Sednaoui 首度合作，並邀得灸手可熱的日本及比利時混血名模 Yumi Lambert 及形象多變的 Robert Laby 擔任模特兒。在凜冽的寒風下，兩位模特兒盡情展示各款不同的全新春夏造型，而巴黎第五區的橫街窄巷更扭曲幻化成夢境般的世界，把 THE SWANK 充滿時代感的典雅氣息表露無遺。
WACOCA: People, Life, Style.