シチリア島と南イタリア旅行 | オーダーメイドツアー、環境に優しい旅行、市場拡大 | EMITT
Sicily & Southern Italy Travel | Tailor-Made Tours, Eco-Friendly Travel & Market Expansion | EMITT
Valeria Caniglia Travel Designer, who represents Sicilia, a Destination Management Company (DMC) specializing in Sicily and southern Italy. Sicilia offers a comprehensive array of travel services catering to both individual travelers and groups, including regular departure tours and customized itineraries. Valeria explains that their company actively pursues market expansion by personally visiting countries to raise awareness of their offerings, alongside maintaining a strong online presence through Instagram, a website, and Google advertising. They emphasize adapting to evolving travel trends, such as providing experiences like cooking classes and wine tastings, to meet modern traveler preferences.
Currently, Sicilia sees a large number of travelers from South America and Australia, but they are keen on expanding into the Turkish market, facilitated by direct flights connecting Istanbul to Sicily’s key cities, Catania and Palermo. Sustainability is a core value for Sicilia, demonstrated by their Travelife certification, an eco-label recognizing their commitment to environmentally responsible practices both in their services and office operations. Overall, the interview highlights Sicilia’s strategic approach to market growth, trend adaptation, and sustainable tourism.
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