At this stage, exports to Australia are still demand-driven rather than based on a defined target.
MLBI – PT. Multi Bintang Indonesia Tbk
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JAKARTA – PT Multi Bintang Indonesia Tbk (MLBI), producer of Bir Bintang and Green Sands, started 2026 by exporting six containers of Bintang Radler products to Australia on Tuesday (19/5).
Management at MLBI believes this move marks the first stage of a series of further exports in 2026. The company has now partnered with a local distributor to sell Bintang Radler across 500 liquor retail outlets throughout Australia.
“And it will soon be available nationwide in the Dan Murphy’s and BWS networks starting in August,” added Jemmy.
The export of six containers follows a limited market trial conducted by MLBI in Australia in December 2025. At that time, the company exported one container of Bintang Radler to the country for the first time.
Shortly afterwards, management recorded a repeat order of two containers in March 2026, which was seen as evidence of relatively strong enthusiasm from the Australian market for the product.
“This May, the repeat order is quite large, because from one, two – suddenly it became six containers,” said MLBI Supply Chain Director Jemmy Cahyono at a press conference on Bintang Radler exports in Tangerang on Tuesday (19/5).
On the other hand, MLBI stated that the Radler products being exported this time are only in canned form. In addition, Jemmy said the company has not yet set any specific target for export volume or value to Australia.
“For now, we are still being reactive, because this is also the first year we are exporting Radler to the Australian market. So we are following demand from Australian consumers. There is no target yet,” he explained.
However, Jemmy remains optimistic, because beyond being driven by demand for flavoured beer products in the country, MLBI also sees the closeness of the Bintang brand among Australian tourists when they visit Bali, making it a familiar brand for them.
In addition to Australia, MLBI is known to have exported various products to several countries, including the United States, the Netherlands, Japan, South Korea, Singapore, and Timor-Leste.
By the end of December 2025, MLBI’s export share, both to related parties and third parties, was only 0.3% of total revenue.
Export contribution to total company revenue also remained stagnant at 0.3% at the end of March 2026. However, MLBI recorded export revenue rising 27.9% year on year over the period.
Amid volatile geopolitical conditions and a weakening rupiah, Jemmy acknowledged an impact on supply and raw material costs.
Although he stated that MLBI’s raw materials are still supported by the global network of Heineken Company as its parent entity, the first quarter 2026 financial report showed that raw material and packaging costs rose significantly by 26.9%.
“Delivery of raw materials, especially imported ones, also saw a slight increase, because oil prices are rising,” Jemmy told reporters. (ZH)
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