The bond with Italy is also reflected in the company’s relationship with national industry. Over the last year, 60% of investment in the supply chain was directed towards Italian companies, confirming the intention to favour local businesses wherever possible. This is matched by a strong regional rootedness: 35% of suppliers are located in Emilia-Romagna, highlighting the importance of the region where the company was founded and continues to operate.
This closeness is further reinforced by commercial results, with Italy now firmly established in Lamborghini’s top ten markets in terms of deliveries, which grew by 27% over the last year. Yet the value of this connection between company and country cannot be measured by figures alone: it is also reflected in the brand’s ability to generate inspiration, appeal and opportunities for new generations. For many young people, Automobili Lamborghini represents not only a symbol of excellence and desirability, but also a tangible point of reference in terms of training, industrial culture and vision for the future. This is supported by an ongoing commitment to people development, also recognised through the Top Employer Italia certification, attained by Lamborghini for the thirteenth consecutive year. In this sense, the brand helps convey the value of Italian craftsmanship, engineering, design and innovation to those entering the world of work today.
Lamborghini’s presence in the local area also translates into concrete actions in support of the local community. Most recently, the company signed an agreement with the Municipality of Sant’Agata Bolognese, through which it chose to support projects ranging from social inclusion to school services, as well as educational workshops linked to Lamborghini Park and support for cultural activities and initiatives dedicated to raising awareness against gender-based violence.
However, the Italian dimension of Automobili Lamborghini does not end with the territory in which the company operates but also extends to a national level, as demonstrated by its collaboration with the State Police, one of the country’s most representative institutions. Launched in 2004, this collaboration focuses on vehicles assigned to the Highway Police for operational activities ranging from road patrol duties to the urgent transport of organs and medical supplies. This initiative further strengthens Lamborghini’s symbolic value as an Italian brand capable of combining excellence, identity and service to the community.
Automobili Lamborghini and Italy: an enduring bond, standing the test of time and adding value from every perspective.
WACOCA: People, Life, Style.