To promote its new fragrance, Crystal Bloom Snow, Jill Stuart recently owned two Creative Flagship Shelters at a high traffic location in Causeway Bay and Tsim Sha Tsui to immerse passersby through the scent of its fragrance and the elegant snowy visual impact.
Dubbed “Crystal Bloom Snow”, Jill Stuart built a Showcase featuring a pop-up dummy of the fragrance with snowing effect to ignite Christmas cheer. Passersby were invited to place their hands into the sample window to try out the scent through fragrance dispenser. And also, hundreds of fragrance samples were pasted on the panel and distributed by promoters to allow passersby for trial.
2 Comments
Genius idea 👍 I love the creativity of this company
wow…..what a good way to advertise perfume! the US could use something like that!