Neo First Life Insurance, part of the Dai-ichi Life Group, will begin airing a TV commercial for its new product, “Neo de Iryo Health Promote,” starting March 5. The company’s predecessor was Sompo Japan D.I.Y. Life Insurance. It became a wholly owned subsidiary of Dai-ichi Life in 2014 and launched its first product under the new company in 2015. This new product marks its second launch. Ahead of the broadcast start, the company held a press conference for the new TV commercial on the 3rd at Dai-ichi Life’s headquarters in Chiyoda Ward, Tokyo.
