【#新潟県魚沼】愛くるしいキャラクターも人気！ 淡麗辛口で人気の日本酒“ #雪男 ”☃️ 実はこの雪男くん、江戸時代後期の商人であり作家の #鈴木牧之 が雪国越後・魚沼の暮らしを紹介し、 ベストセラーとなった随筆「#北越雪譜」から飛び出してきた、道案内をしてくれる異獣。スキーもお得意なよう⛷
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青木酒造株式会社
新潟県南魚沼市塩沢1214 ・
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【#Uonuma, Niigata】Let this cute beast win you over! Yukiotoko, which means snowman, is a popular tanrei-karakuchi(crisp and dry) sake represented by its namesake—a yeti from the bestselling essay Hokuetsu Seppu by the late Edo period merchant and writer Bokushi Suzuki. In the essay, which introduces readers to life in the snow country of Echigo and the Uonuma area, the yeti is a mysterious beast that leads the way for a wayfarer. Looks like Mr. Yeti is also a skier!
AOKISHUZO The Sake Brewery Co., LTD
1214 Shiozawa, Minamiuonuma, Niigata Prefecture ・
#uonuma #mycozycity #ellelocal #japantravel #latergram #travel #trip #destination #bestoftheday #instagravel #ilovetravel #location #beautiful #instagramjapan #niigata #kakurei #aokishuzo #yukiotoko #yeti
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