【Polo Ralphlauren limited capsule global campaign features EXILE! The brand’s first attemt since its foundation!!】
LDH and Polo Ralphlauren announced its partnership and global launch of limited capsule collection “Tokyo Stadium.”
The special still photos and videos for the global campaign feature 12 members from Japanese top artist group EXILE who are celebrating its 20th anniversary, to portray the universe of the collection. This marks the first case for Ralph Lauren to globally launch a collection in partnership with a Japanese artist.
Music for the the branded video features DOWN TOWN TOKYO from EXILE’s new coming album “PHOENIX” (to be released on January 1, 2022). The video depicts history of dance in 90s, night life in Tokyo back then and today, Japanese cityscape, neon, to express the energetic vibes of the era. Don’t miss out EXILE members’ electrifying dance choreography.
#EXILE
#LDH
#POLO
#STADIUM1992
#TokyoStadium1992
WACOCA JAPAN: People, Life, Style.