2nd year students, Faculty of Public Administration, Lomonosov Moscow State University
Case Study: A Board Meeting
“Show and Sell” advertising agency produces newspaper and magazine ads, as well as TV and radio commercials. Recently it has experienced difficulties because many clients cannot or do not want to invest money in traditional advertising. What should be done in order to retain existing clients, persuade them to use agency’s services more extensively and attract new clients?
In this video members of the board of directors meet to discuss this problem and find solutions.
Participants of the meeting:
Chairman – Alexander Podosinovikov
CEO, President (John Smith) – Arseny Lishnevsky
Head of Account Service, VP (Mary Johnson) – Anna Benevolenskaya
Head of Account Planning, VP (Tamara Richardson) – Irina Bychenkova
Head of Account Planning, VP (Jane Robins) – Inna Kornienko
CFO, VP (Christina Peterson) – Ana Fudulaki
Head of the Media Buying, VP (Mike Brown) – Maxim Shershnev
Head of Production, VP (Paula Adams) – Lusine Ayrapetyan
Head of Human Resources, VP (Ann Simpson) – Sofya Zhukova
Non-Executive Director (Emma Wilson) – Viktoria Andreeva
Non-Executive Director (Patricia White) – Alina Babkina
Expert from an independent agency (Elizabeth Anderson) – Anastasia Romanova
Expert from the center of market monitoring and research – Dayana Simonova
Minute taker – Katerina Brotcman
Teacher: Ludmila K. Salieva
Camera: Irina Bychenkova
Video edit: Arseny Lishnevsky
WACOCA: People, Life, Style.