３３歳店主が貯金だけで二郎系ラーメン店を開業！１年目で３店舗＋月商７００万円に到達した秘訣とは？

３３歳店主が貯金だけで二郎系ラーメン店を開業！１年目で３店舗＋月商７００万円に到達した秘訣とは？

Rich and hearty!
Authentic Jiro-style ramen is flying off the shelves! Looks delicious! Looks tasty! Up to 200 customers a day
“Mashimashi Stand Toyota Miyagami Branch” Rich soy sauce-based soup
Loaded with veggies and chewy noodles Homemade chashu made with our secret sauce
Plus a full lineup of extra-toppings options to create your perfect bowl! I could never forget the thrill of my first Jiro-style ramen I was like, “Holy crap, this is insanely good!” I got hooked from there. People are becoming addicted to the Masista Ramen created by the owner, who was captivated by the Jiro style! The flavor is soy sauce-based and delicious! It’s tasty! It’s incredibly delicious! I’ll be back! The pork is incredibly delicious! It’s delicious! It’s delicious, right! The “Have a good day!” cheer is great! A huge hit just one year after opening!
A close-up look at a Jiro-style ramen shop that opened in 2024 Toyota City, Aichi Prefecture Opened August 2024
Mashimashi Stand Toyota Miyagami Branch 8:44
Shop Owner Mr. Higashi (33) arrives for work The shop owner trained at a ramen shop before starting his own business at age 32
He now operates three shops in Aichi Prefecture: Anjo City and Okazaki City After one year of operation, the three shops have a monthly sales of 7 million yen!
The largest bowl of ramen weighs about 2kg! Early morning. Suppliers who finished their market purchases
carry vegetables like bean sprouts. Essential for Jiro-style ramen
Bags of bean sprouts line up in large quantities Staff) Is that a day’s worth of bean sprouts? Yes! It’s a day’s worth. Staff) Is it the highest consumption in the area? Yeah, Toyota has the highest bean sprout consumption. Since I handle the procurement, we use about 120kg, right? 120kg to 150kg is used across the three stores, so I buy that much at the market every single day. Because I trust you, Higashi. (Shop Owner) Thank you so very much. I have to work hard. I couldn’t get financing, so I used my own money to open the shop. Staff) Can I ask about that part? How much did it cost? About 6 million yen. Since this was a turnkey space it was great that the tables and counter were already set up. Then there were construction costs and various other things. Staff) That’s amazing! At age 32. At age 32. Yeah. Staff) Were you saving money while thinking about opening a shop? Yes! That’s how it was. My hometown is in Kansai. I was born in Osaka Prefecture and raised in Shiga Prefecture. I thought about starting a shop in Shiga, but I couldn’t find a good property. A friend suggested Toyota might be good, When I saw the property, it seemed good, so That’s how I ended up doing it in Toyota. Pork belly for chashu Owner) The chashu is completely homemade. Owner) We’ve also systematized it so it’s not dependent on specific individuals. Owner) We’ve made it a system anyone can follow. Owner) We’ve been very grateful to receive so many compliments about our delicious chashu. Owner) Since many customers request extra meat, Owner) We generally use about 5kg per day. Put the sliced pork belly into the special stockpot Add water to the pot The portion used for yesterday’s chashu Add another portion here, the one prepared the day before, If you don’t chill it for a day, the chashu won’t slice properly because it loses its shape The staff working the evening shift will chill the batch made today and slice it the next day. Light the stove and simmer it Add grated ginger and grated garlic to remove any odor Measure the grated ginger and garlic and add them to the pot Add more water, cover, and simmer Bring to a boil and simmer for 2 hours Add the sauce for the version without chashu Simmer for 1 hour from this point Cook the rice Fill the noodle pot and ingredient containers with water and keep them warm. (Shop owner) We warm the ingredients so they can be served hot. Back fat Chopped chashu Secret chashu sauce Spicy back fat I like spicy food too I thought it would be perfect for spicy food lovers Take out the noodles Staff) Did you find the supplier yourself? We contacted various noodle makers, tried different noodles, and chose the ones that suited us best. 10:40
Staff arrives for work Replenishes chopsticks and soup spoons placed on the table Wipe down tables Chop garlic Cut green onions Wipe down This male staff member has decided to move to Kanagawa Prefecture. 20 years old this year? He’s 20 this year. Staff) Are you going to Kanagawa Prefecture? I’m going to Kanagawa Prefecture. Staff) Have you been working here since the company started? Since February this year. He picked up noodle-making in about a week
and was immediately an asset to the team. Why not open a Masimasi Stand in Kanagawa? Me? Make it? Yeah! The in-store pop displays are handmade by the owner. Staff) What about this character? The character was commissioned from an artist in Aichi Prefecture. We always post on social media before opening. Staff) Is SNS posting also manualized? It is manualized. The staff member who arrives first in the morning is assigned to post. So even if followers happen to see it… Oh yeah, I remember seeing a ramen shop like this somewhere, and then they come visit us after seeing it. It’s steady work, but we’re doing it. The AI-generated theme song for the Masimasi Stand
is played in all stores. Prepare drinking water. 15 minutes before opening
The parking lot starts filling up A line forms with customers waiting for opening Hold morning meeting Regular full tank + raw egg: ¥1,200
Premium full tank + raw egg: ¥1,300 Ultimate Giga Max 1800 yen
(All toppings set + Extra large noodles 600g + Extra meat) Spicy Pork Ramen (No Broth) + Raw Egg + Cheese 1150 yen
Junk Hormone Mixed Soba + Extra Rice 1200 yen Pork Ramen 950 yen Pork Ramen (No Broth) 950 yen
Kids’ Ramen Set 400 yen Extra Meat (3 slices) 480 yen Extra Vegetables 60 yen
Large Noodles 400g 150 yen Extra Large Noodles 600g 200 yen Sliced Cheese 100 yen / Simmered Egg 150 yen
Fried Onion 100 yen / Offal 300 yen Extra Noodles 100 yen Business Hours
Weekdays Lunch 11:30 AM – 2:30 PM (Last Order 2:00 PM)
Dinner 6:00 PM – 10:00 PM (Last Order 9:30 PM) Business Hours
Saturdays, Sundays, Holidays Lunch 11:30 AM – 3:00 PM (Last Order 2:30 PM)
Dinner 5:30 PM – 10:00 PM (Last Order 9:30 PM)
Closed Mondays Table Condiments
Kaeshi (seasoning sauce), Vinegar, Black Pepper, Ichimi (chili pepper) Parking: 9 spaces in front of the store 1 space behind the store. Bicycle parking also available Counter: 6 seats Tables: 4 11:30
Opening First, select your menu item at the ticket machine and purchase your meal ticket. Once seated, take the ballpoint pen on the table
and mark your order on the ticket for soup preference, vegetables, back fat, garlic, noodle amount, etc. Circle the items corresponding to your order
and hand it to the staff. Water is self-service.
Disposable chopsticks and aprons are also available. Seats fill up one after another with customers waiting for the shop to open. Prepare the Junk Hormone Mixed Soba and a full tank of Hi-Oct. Boil the noodles. Pour soy sauce dressing into the bowl Pour in the soup Boil the cabbage and bean sprouts Place the boiled noodles in the bowl and mix with the sauce Top with ingredients according to the order Beef offal, back fat, green onion Fried onion Egg yolk Limited to 10 servings per day
Junk Hormone Mixed Soba + Extra Rice Place boiled vegetables on top of the noodles in the bowl
and arrange them neatly Seasoning sauce Garlic Chopped chashu pork Back fat High-octane full tank (All-in-one set* minus extra meat) + Raw egg Have a good trip The male customer who ordered the full tank of premium fuel takes a bite of bean sprouts Then another bite He stuffs his cheeks with crispy bean sprouts delivered fresh from the market every morning He slurps up the noodles The chewy, thick, curly noodles are incredibly satisfying! The male customer who ordered the Junk Hormone Mixed Soba also
mixes the ingredients together and slurps the noodles Mmm! Delicious! The beef offal is plump and juicy
with a bold flavor He progresses through the noodles and toppings Order extra rice Add extra rice to the bowl Mix it all together with the broth infused with the toppings’ flavor and slurp it down in one go Finish every last grain of rice cleanly Thank you for the meal Thank you Char siu Regular Full Set (All Extra Toppings SET* excluding extra meat) Have a good trip Kids’ Set Make spicy pork ramen without broth Spicy sauce Extra Spicy Back Fat Shredded Chili Peppers Dry Spicy Pork Ramen Dry Pork Ramen + Rice Have a good trip Regular full tank Have a good trip First, a bite of the crisp bean sprouts First, I eat the crisp bean sprouts Here, I tie my hair back Take in the bold, punchy soup
Eat the springy, thick noodles Follow it up with a bite of juicy chashu pork Homemade chashu made with a secret sauce The rich flavor and savory fat are irresistible Spicy Pork Ramen (Dry-Style) Pork Ramen Staff) Do you come often? This is my second time. The first time was at the Okazaki Kamisato branch when the owner was there. Staff) How’s the flavor? It’s delicious! It’s delicious, right! Staff) Is it the kind of taste that makes you want to come back again and again? Yeah, I want to come back! The “Have a good day!” cheer is great! Pork Ramen Chashu Mayo Rice Bowl Have a good trip A man who placed a takeout order arrives at the shop Takeout without soup is also possible Using a gas burner to grill cheese Dry Pork Ramen + Fried Onions
Dry Pork Ramen + Grilled Cheese Looks delicious! Looks tasty! Dry Pork Ramen Regular Full Portion + Extra Oil + Raw Egg Have a good trip Bite into the vegetables Slurp the piping hot, thick, curly noodles Then beat a raw egg Dip the vegetables in it and eat (Shop Owner) Enjoy the raw egg to change the flavor, etc. (Shop Owner) Or eat it without broth, slurping it down at the end. Owner) If you have it with broth, Owner) then add the raw egg halfway through. Owner) It also makes the flavor milder. Owner) The raw egg is a recommended set A raw egg topping that further enhances the flavor of the ramen Finished eating the bean sprouts and completed the meal This male customer ordered Pork Ramen with Extra Large Noodles (600g)
Regular vegetables, extra back fat and garlic The extra-large 600g noodles finish boiling. 600g, right? Sorry to keep you waiting. Enjoy your meal. Mmm! Delicious! Eating through the generous serving of vegetables and noodles Once the portion size has decreased, I take a big bite of the chashu pork Savoring the rich, punchy broth
with its strong garlic flavor The noodles are infused with umami, creating a lingering flavor Finished the pork ramen with extra noodles (600g). 12:30 Customers keep coming in steadily as always. Staff) It’s constantly full. It’s constantly full today. It’s constantly busy today. We’ve been busy the whole time. We’ve been busy the whole time. Thankfully. The group of four at the table ordered pork ramen Staff) Do you come here often? This is my first time. It was my first time. Staff) Were you in the mood for Jiro-style today? Yes! (laughs) Dragged me here by force Staff) How’s the taste? It’s delicious! Topping: Extra Meat (3 slices) – Piled with thick chashu pork Extra Spicy Back Fat Spicy Pork Ramen (No Broth)
Extra Meat (3 slices) + Extra Veggies + Extra Fat + Raw Egg Have a good day The man at the table ordered a large pork ramen. I’ve been hooked on Jiro lately I’ve been trying out different places Today was my first time here The pork is incredibly delicious! The male customer at the counter ordered a regular full bowl with no soup Have a good day He coats the piping hot noodles with sauce and slurps down the bean sprouts and thick noodles in one go Silently eating the addictively rich flavor
of dry pork ramen Changing the flavor by adjusting the table condiments Then sprinkle black pepper and take a bite Followed by a splash of vinegar Customized to my taste
Enjoying the ultimate bowl as I eat The prepared pork belly finishes boiling
Transfer it to the pot with the sauce and simmer for another hour High-octane full tank. No broth + grilled cheese. Have a good trip. Staff) Do you come here often? This is my first time here. Staff) First time for both of you? Yeah, I guess so. Staff) Do you guys go to Jiro-style ramen shops? Sure. Staff) How about the extra-extra stand? It’s delicious! It’s insanely delicious! We’ll be back! Regular, full tank Regular, full tank + grilled cheese Raw egg A pair of customers (male and female) ordering a full regular size + raw egg Female customer with grilled cheese topping Slurping piping hot thick noodles coated in melted cheese Then they mix in the raw egg and dip the noodles in it I can’t help but nod at the deliciousness of the thick noodles, now mellowed. I dip the bean sprouts, now enriched with the savory flavor of back fat, into the egg. The owner also recommends the raw egg topping! Regular full bowl, no soup, extra noodles 400g Enjoy your meal Refilling bean sprouts, cabbage, and noodles This is my second time. This is my fifth or sixth time too. Staff) Why are so many people coming? There aren’t many Jiro-style shops nearby The flavor is soy sauce-based and delicious! Staff) What’s the appeal of the Masimasi Stand? The portions are huge, so you get really full. You can eat it deliciously. Staff) Off today? Starting my shift now. Staff) Filling up before your shift? That’s right! Regular full + raw egg Wipe down the cleared table 13:17
Male customer enters the restaurant Orders Summer Limited Edition Chilled Chinese Noodles (Extra Everything) Place boiled noodles and vegetables
into cold water, drain, and serve in bowl Mayonnaise Shredded char siu pork Green onions Summer Limited Edition Chilled Chinese Noodles (Extra Everything) Have a good day First, bean sprouts generously topped with mayonnaise and slurping up the thick, curly noodles heartily Pour the table sauce over the noodles and slurp them up Then purchase an additional meal ticket Ordering the extra-spicy backfat topping Pouring the irresistibly spicy backfat over the noodles for spice lovers Limited time only! Perfect for hot weather
Cold Chinese noodles packed with the charm of Mashista Find your perfect bowl by changing up the flavors!
Eat it all in one go The man at the counter ordered
Extra Large 600g Pork Ramen He dug into the hearty, satisfying Jiro-style ramen
with its massive portion Staff) Do you come often? Occasionally. I figured this might be one of the tastier Jiro-style places around here. Staff) What’d you order today? Pork ramen with extra noodles, 600g. Staff) Did you finish it all? If it was 600g, Staff) Do you usually eat that much? Yeah, I guess so. Tasting Regular full bowl + raw egg: ¥1,200 Thick chashu pork
with plenty of back fat and vegetables piled on top First, a bite of the noodles Thick, curly noodles with a satisfying bite that pairs well with the soup Thick homemade chashu pork
slow-simmered in a secret sauce A rich soy sauce-based broth
with the aroma of garlic and the savory flavor of pork back fat Stir in a raw egg and mix it with the noodles
enables you to enjoy a mellow flavor Masista Ramen is packed with the appeal of Jiro-style ramen! Staff) Who do you want to thank while running the shop? It’s definitely our customers. Many people come after seeing us on SNS, so I’m incredibly grateful and moved by them. When they enjoy every last bite and hear them say, “Thank you for the meal, thank you so much,”
that’s what makes me happiest. Try it once and you’ll be hooked!? The ever-evolving
“Mashimashi Stand Toyoda Miyagami Branch”!

店名　マシマシスタンド豊田宮上店
地図　https://maps.app.goo.gl/vMrU3kneCUcR11dg9
住所　愛知県豊田市宮上町７丁目25番地 102号室