新潟)年商2億円!1日1000杯売れる怪物ラーメン食堂に密着丨Japanese Good Old Diner
Whenever I come this way, I always stop by Misa-san’s place. I eat miso ramen. Misa, a roadside station restaurant in Niigata that attracts up to 1,500 visitors a day. It’s always this menu (miso ramen). The classic miso ramen with a punch of garlic! An overwhelming katsu donburi rush! It’s so filling that everyone will be full. Today, I chose the katsu donburi. It was good. I was surprised by the large portion. We infiltrated Niigata’s super popular restaurant! Inoyama, Myoko City, Niigata Prefecture
Along National Route 18 Adjacent to the Shinano-Echigo Expressway and Arai PA
Michi-no-Eki Arai Established in 1965
Restaurant Misa Three locations in the Joetsu Myoko region of Niigata Prefecture
Miso ramen is the specialty Spacious interior with 100 seats 8:07 Neat and spacious kitchen Staff arrive for work Pork knuckles are blanched Char siu Wash the knuckles Since the boiled ones have scum on them Make sure to rinse it thoroughly. The pork knuckles are pounded and broken into pieces for use. Noodle making Make the dough Roll out the dough Letting the noodles rest is the most important step Resting the noodles is the most important step Store the finished noodles at a controlled temperature Let them rest for 4-5 days before use Medium-thick curly noodles We usually make enough for about 500
to 600 people or 800 servings there are still busy periods Measure Carefully measure out one serving. As the name “Cafeteria Misa” suggests, there was an old woman named Misa. From my perspective, my great-grandmother founded the company. Well, the first thing she created was a driving school. Then, since they needed a cafeteria for the staff and students, they built a cafeteria, and that’s how it all started, as far as I know. How many customers typically visit on weekdays? How many customers typically visit on weekdays? Around 400 people at this roadside station alone. On weekends, around 1,000 people. During peak times, I think around 1,500 people visit. About the characteristics of miso ramen Well, it’s about how it’s made We don’t stir-fry the vegetables in a pot Normally, doing that would bring out the flavor and so on, but the unique flavor comes from the style of cooking it in a pot. I think it’s a ramen that you can’t find anywhere else. It’s addictive and you never get tired of it. I think that’s the kind of ramen it is. People come here to eat Misa, not miso ramen. Everything has to be Misa-like. What does “like a misa” mean? I can’t really put it into words, but locals would say, “This is like a misa.” You can say, “This isn’t ‘Misa-like.’” I’ve been trying to put it into words all the time, but I still can’t. Whether it’s customer service, menu volume, or taste, or product selection, it’s all the same. I’m careful about that. The most important thing is not to run out of stock.
I’m careful not to run out of stock. That’s something I’m particular about. When customers come in, they can quickly sit down and eat. In extreme cases, as long as they can satisfy their hunger, I think 90% of the work at a restaurant is done. Instead, we try to stay open all day. because all kinds of people come to this roadside station. Some people have irregular lunch times, and some people come during limited hours. Since all kinds of people come, we try to operate continuously so we don’t run out of stock. That’s what I think a cafeteria should be. I want everyone to understand that this is the kind of store we are. (Making char siu)
Remove the green onions and onions. Remove the char siu. Remove the ginger. Reuse the cooking liquid Boil the char siu
Add the green onions, onions, and ginger Staff: Have you been working here for a long time? It’s been about ten years, give or take. Make curry roux for curry rice and curry ramen. Pork and vegetables, onions and carrots. We don’t add potatoes or anything like that. Since I’m using fresh onions, I’m using a lot of them, so it’s a bit of a hassle to mix everything together, but This is enough for about 40 to 50 servings. When making it, I add a little soup. Mix in the curry roux. Unlike regular curry, don’t simmer it too much after mixing. Keep mixing for 15 minutes. Mix the roux and vegetables together. Just mix it in. Cut the vegetables for the curry. Stock up on a large amount of vegetables. Side dishes for rice balls
Pickles Prepare drinking water Peeling onions Peeling about 60 kilograms of onions every day (Since they are new onions) they are easy to peel Washing onions Onions are used in a variety of dishes, so we prepare a large quantity. On weekdays, we cut about 72 kilograms.
On weekends, we cut 108 to 144 kilograms of onions. Boiled eggs for flavored eggs Flavored eggs Miso ramen soup Soup for cold miso Preparing tonkatsu Shredded cabbage for salad Making gyoza On this day, we made a total of 1,600 gyoza
for four stores. Morning meeting Opens at 11:00 a.m. Business hours: 11:00 a.m. to 8:30 p.m.
Irregular holidays: Check the official Instagram account for details. Regular miso ramen 1,050 yen
Regular miso char siu ramen 1,350 yen Soy sauce ramen regular size 1,000 yen, half size 850 yen
Large size 1,150 yen, soy sauce char siu regular size 1,300 yen Miso Half Bowl + Katsu Donburi Set 1,850 yen
Miso Half Bowl + Onigiri Set 1,200 yen Miso Half Bowl + Fried Rice 1,750 yen
Miso Regular + 6 Gyoza Set 1,550 yen Salt Ramen Regular 1,000 yen
Salt Char Siu Regular 1,300 yen Salt Vegetable Ramen Regular 1,100 yen
Miso Vegetable Ramen Regular 1,100 yen Salt) Bean Sprout Ramen (No Filling) Regular 1,100 yen
Soy Sauce) Bean Sprout Ramen (No Filling) Regular 1,100 yen Curry Ramen Regular Size 1,100 yen
Cutlet Curry Ramen Regular Size 1,800 yen Gyoza 6 pieces 500 yen Gyoza 3 pieces 300 yen
Toppings Homemade flavored egg 150 yen Char siu 150 yen Daily Special Set Meal (Fish Set Meal) 1,350 yen, Meat and Vegetable Stir-Fry Set Meal 1,200 yen,
Ginger Pork Set Meal 1,350 yen, Tonjiru Set Meal 1,200 yen Pork offal 900 yen, ginger pork 900 yen Fried chicken 900 yen, tonkatsu 1,000 yen
Chicken stamina 900 yen, grilled pork (pork steak) 900 yen Chicken Karaage 900 yen, Tonkatsu 1000 yen Double Burger Set Meal 1800 yen
Single Burger Set Meal 1450 yen Miso cold noodles Regular 1,200 yen
Large 1,300 yen Cold Chinese noodles 1,250 yen Table condiments
Soy sauce, chili oil, vinegar, pepper There are a total of 100 seats inside the restaurant Three guests please Two guests
Welcome Order via touch panel Please
One miso ramen Miso ramen Making miso ramen at lightning speed Five minutes after ordering
The dish is served Regular miso ramen
160g of noodles The rich, smooth flavor of miso
Ramen with a hint of garlic Rich soup made with special white miso Large pieces of
fresh onion A satisfying miso ramen with plenty of noodles and vegetables Most customers order miso ramen A couple comes in Miso half-sized katsu donburi set Thank you for waiting Beef tendon set meal
Regular-sized rice Is that everything you ordered? Rice I stop by when I pass by the store Thank you very much. 11:38
The number of customers is increasing. This is a restaurant that attracts customers of all ages, from young to old. Order slip One katsu donburi, please.
Vegetable stir-fry without meat, please. Making the katsu donburi Add the sauce
and heat it up Katsu donburi Please The miso soup is a huge portion The generous portion is the appeal
Misa’s katsu donburi I’ve been eating a lot of ramen at home lately, so I decided to have katsu don today. It was good. I was surprised by the large portion. The staff are divided into teams,
and many of them are working. Making stir-fried vegetables. Meat and vegetable stir-fry. Meat and vegetable stir-fry set meal. It was delicious. What did you order? Miso ramen It’s not like I come here that often Well, it’s mostly miso Misas recommended dishes
Miso (half portion) + katsu donburi set Takeout is also available. Making fried rice Half fried rice It’s very filling Please enjoy Half a bowl of miso ramen and fried rice set Customers keep coming in nonstop Please
One large miso ramen One yakiniku set meal One large gyoza One small gyoza The order rush won’t stop! One beef barbecue set meal (pork steak) One large gyoza Six dumplings The famous miso ramen is flying off the shelves! Customers keep coming in one after another Four customers arrive One large miso ramen
One large miso char siu ramen Miso char siu Regular miso ramen and
half fried rice set Regular miso ramen, half fried rice set Excuse me.
Two miso char siu, please. Miso char siu. Fried rice. Fill the bowl to the brim. Fried rice. Miso ramen. Many customers order miso ramen Even in hot weather, ramen sells like hotcakes Three staff members quickly clean up Order for cold miso ramen Cucumber Crisp onions Add chili oil Spicy miso sauce Top with meat miso and it’s done Three cold miso ramen dishes are served 11:42 Order for pork ginger stir-fry received Thank you for waiting
Ginger stir-fry set meal with regular portion of rice Two guests entering Large miso Regular miso char siu
Large portion 12:02 This is probably the fifth time for Misa. There are other Misa events, so she has come several times. It just so happens that my junior is here for the first time. I think the miso is consistently delicious. However, the portions are large, so I think everyone will be full. It’s so popular that even on weekdays, there are customers waiting. Pork soup set meal Pork soup set meal with less rice Pork offal set meal Super ramen rush! Regular miso Slurping hot noodles! Always this menu Salt ramen Takeout is also available. Add miso ramen soup. Warm up the curry. Serving rice Fukujinzuke (pickled vegetables) Pour curry over it Generous portion
Curry rice Large soy sauce ramen Share the soy sauce ramen with your child Enjoy sharing it together The soy sauce ramen has a nostalgic taste… 1:00 PM Making rice balls Soy sauce ramen and large gyoza Signatures of famous people The rush of customers continues It’s Nagano, but When I come this way,
I always stop by Misako’s to eat miso ramen. It was always delicious.
Thank you very much. Single hamburger steak set meal Pork offal single item Stamina Set Meal Stamina Set Meal
Regular Portion Double Hamburger Steak Set Meal Ordered Miso Ramen Regular Portion Thank you for waiting.
Here is your regular miso ramen. White miso base.
Rich ramen with a strong garlic flavor. Loaded with onions, bean sprouts, and ground meat Large pieces of
fresh onions piled high Chewy homemade noodles The medium-thick curly noodles are coated with soup
and are very satisfying to eat… 14:44 Put away the pepper Wash the onions for the next day Onions for the next day Make grated daikon radish I insist on grating it by hand I would like to expand the popularity of Joetsu Myoko Miso Ramen, and I also have a dream of opening a branch overseas. That was Misa, the restaurant in Niigata that boasts monster-level popularity.
店名 食堂ミサ 道の駅あらい店
地図 https://maps.app.goo.gl/7qAh2LptC7ffUkNV9
住所 新潟県妙高市猪野山120−8
0:00 ダイジェスト
0:32 本編
うどんそば 北陸信越 Udonsoba
https://www.youtube.com/channel/UCaT7UdqAk5KpgWgvAM9tjXg
#ラーメン #カツ丼 #新潟グルメ
30 Comments
美味しそうです(*^_^*)
久しぶりに行きたいなと思っていたので、
なんだか嬉しい😆
口コミ二千件ですか
ニューミサに行ったことある、もちろん味噌ラーメンを注文。
冬に味噌ラーメン あったまるから食べたいと観ていたが 暑い日もスタミナつきそう。年中味噌ラーメン大人気。一度は食べに行くぞ。店員さんの多いのにビックリ。お店も広いし お客様の多さにもっとビックリ‼️
ここ行ったらみその半玉とおにぎりセットにしちゃう。おにぎりかじってスープで追うのが最高に美味い。
王道みそではないから初めての人は結構びっくりするらしい
本店に行きました。相変わらず味噌ラーメン美味しかったです。お土産にニンニク味噌買ってきましたよ。
1日1000杯って大型連休じゃない?道の駅便利だし。月〜金は半分も出ないのでは?よく道の駅に行きます
ミサさんを知ってから3○年!妙高方面に行った時は寄らせて貰っています🤤
必ずと言って良いほど味噌+爆○😁
中でも○ミサは3店舗絶品🤤
また食べに行きます
ニューミサとミサさんは、どう何が違うんでしょうか?
ニューミサさんは、何度か伺いました😃
大変満足致しました😊
ミサが好きな長野県民どの位おるんですかな?
私は旧国道のミサ世代からファンです。
高いですね
ミサってお店毎に特徴がある
自分としては黒井駅そばのミサはまや店が一番美味い!
ただし、ご飯ものはない
For the phenomenal food they are serving I would travel long distance for its looks awesome and the taste must be amazing because the amount of customers what a wonderful place to experience well done to the owner and staff
全部美味しそうでした
昔、30年前に妙高の国道沿いの店に長野市からですが食べに行った。
味噌ラーメン大盛りとチャーハンを食べたが美味しかった。
今度は、上越の道の駅の方に食べに行きたいです
量、味申し分ないですね。何時も利用させて頂いております。お昼に混むのが難点かな(当たり前)😊
ミサいいですねえ。上越もラーメン店多いから、しばらく行ってないから行きたい。
いつもおいしいけど、冬に食う味噌ラーメン最高
オーモリもそうだけどこれだけ人気でも5大ラーメンに名を連ねない、こっちの方がよほど旨いのにと思うのに
ミサとニューミサは、餃子の王将と大阪王将のように喧嘩別れしたのかな?🤔
逆にそんなに忙しいのに、売上二億って少なくないか…
ニューミサばかりに行っていました。
この動画を見て、こちらにも行こうと思いました。
今日、ニューミサ行ってきたー!
相変わらず美味かった(*´﹃`*)
取材するなら本店です
深みが違う気がします
まず、ミサばーちゃんが自動車学校とミサ本店を隣に作って、18号線下に2号店作った(今はバスだかの営業所になっている)
んで2号店を今の場所に移して、それがニューミサ
この道の駅の食堂ミサは厳密に言えば3号店ではない
なぜならミサばーちゃんの子供は女系でみんなそれぞれ嫁いだと聞く
ミサばーちゃんのDNAを持った人たちがそれぞれ店を持ったと私は認識している
道の駅のこの社長もやり手で、直江津方面にも一店、新潟市にも一店と進出している。はまやにはお世話になってますありがとう来てくれて
よく言われるのが、ニューミサと食堂ミサは仲が悪いのでは?と言われているが、喧嘩はしていないと思う。
だってどっちも凄い稼ぎで、いわゆる金持ち喧嘩せずなんだろうと思う。そしてそんな噂はあってもそれだけでなにも話は出てこないのよね。
地域の人からしたらお互いの店長が仲良くしてツーショットでも撮れば安心するんじゃないか?
まぁ食堂ミサ系はラジオ出たり店舗増やしたり、ニューミサはオーモリラーメンと仲良くしたり、HIKAKINさんはこっちだし(だよね?)、ネット通販してるし住み分けできてんのよね
だから尚更喧嘩なんかしないと思うし、お互い相手にもしてないと思う。
お互い冷凍ラーメン作ってるけど、販売販路も違う
食堂ミサはスーパーに卸してるし、ニューミサはネット通販やどひえもん(冷凍自販機)での販売が主。ほんと住み分け
さて、そんな私はというと、今はなき2号店でのミサのラーメンが忘れられない。
母方の実家が妙高辺りで、実家に遊びに行った帰りに寄っていた2号店で食べていたミサラーメン
わちゃわちゃとした店内。何個もある机と、鉄脚と丸い形の座面の椅子。天井は高かった気がするなぁ
もちろん床はコンクリート打ちっぱなし、座敷とかなかったと思う。
そんな場所で食べていたラーメンは美味かったなぁ。
今の推しはニューミサのカレーラーメン。サイドメニューはおむすび塩少なめで
と、オタクが早口で喋ってみた
ニンニク🧄パンチ🤛が最高に効く。
次の日まで残る。(悪い事ではないんですが)
個人的にはミサならカレーラーメンがイチオシ。
ラーメンで年商二億円は凄いです!
店舗少ないからこうなってるけど、10店とか出したら普通の地方のチェーン店だと思う
ブランディングの勝利
給食の味噌ラーメンみたいな感じかな