Citizen and The Walt Disney Company announced that Citizen will be the Official Timepiece of the Walt Disney World Resort in Lake Buena Vista, Fla., the Disneyland Resort in Anaheim, Calif. and Marvel New Media’s Creative Space in March 2018 and is now kicking that relationship into gear with upcoming sponsored events, in park visibility and much more.
With this new relationship, Citizen becomes a notable element in two world-class Disney vacation destinations and Disney becomes associated with a globally recognized name in precision timekeeping. As part of the long-term promotional alliance, the Citizen logo is now displayed on the Main Street U.S.A. clocks in Magic Kingdom Park at the Walt Disney World Resort and Disneyland Park at the Disneyland Resort. The logo is also featured on select FastPass clocks displaying return times for park attractions at both resorts. Additionally, the Walt Disney World Resort and the Disneyland Resort will begin offering Citizen timepieces featuring designs unique to Disney Parks beginning Spring 2019.
“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time.” said Carlos Castro, vice president of Disney Corporate Alliances. “At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”
The promotional alliance provides Citizen with worldwide music licensing opportunities, and with headquarters based in Tokyo, Citizen is also pleased that it will be a sponsor of the Disney On Classic concert series in Japan. And not just limited to the U.S. and Japan, Citizen becomes the official timepiece of Disneyland Paris®, Hong Kong Disneyland® Resort and Shanghai Disney® Resort in 2018. With these new relationships, Citizen becomes a notable element in five of Disney’s international vacation destinations, and Disney becomes associated with a globally recognized name in precision timekeeping.
“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on the expansion of this alliance to their international parks and resort destinations.”
CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that are cause-driven. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the Billie Jean King Leadership Initiative, Naismith Awards, National Merit Scholarship, and All Hands Volunteers.
For over 40 years, CITIZEN’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery-powered movements.
Walt Disney World Resort is a world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom Theme Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (28 owned and operated by Walt Disney Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed 200,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, please visit http://WaltDisneyWorldResort.com/.
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