Expert: Josiah Mackenzie, Director of Business Development, ReviewPro
“If you are operating at an airport hotel, serving business travelers actually increases the importance of real time service in my opinion. These people may be used to interacting with airlines with a 15 minute average Twitter response time. I’ve seen a number of examples of quick thinking hotel managers reacting to situations and using a real time network like Twitter. There is a number of airport properties that did this during a blizzard in Chicago about a year ago, offering a special package to assist stranded travelers. Now that being said, the overall social media publishing strategy is probably going to look a little different than a resort catering to leisure travelers – business travelers may not be overly talkative on Facebook about their hotel stay. Be smart about what your audience wants from you and what they are expecting and then look to provide that.” Website: http://VFMLeonardo.com
Blog: http://blog.vfmleonardo.com
Twitter: http://Twitter.com/VFMLeonardo
Facebook: https://www.facebook.com/vfm.leonardo
G+: https://plus.google.com/u/0/b/101309675710269958115/101309675710269958115/posts
Episode 87