KitKat\u304c\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u306e\u5ea7\u5e2d\u306e\u67c4\u306b\u6eb6\u3051\u8fbc\u3080\u30c7\u30b6\u30a4\u30f3\u306e\u30d1\u30fc\u30ab\u30fc\u300cCommuter Camouflage (Camo) hoodies\u300d\u3092\u767a\u58f2\u3057\u305f\u3002<\/p>\n
\u300eCampaign Brief\u300f\u306e\u8a18\u4e8b\u304c\u4f1d\u3048\u305f\u3068\u3053\u308d\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u4f01\u753b\u306f\u5e83\u544a\u4ee3\u7406\u5e97VML\u3068\u306e\u5171\u540c\u306b\u3088\u308b\u3082\u306e\u3002<\/p>\n
\u901a\u52e4\u6642\u9593\u3092\u300c\u81ea\u5206\u306e\u6642\u9593\u300d\u3068\u3057\u3066\u5b88\u308b\u305f\u3081\u306b<\/p>\n
\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u4eba\u306e87%\u304c\u901a\u52e4\u6642\u9593\u3092\u4f11\u61a9\u3084\u300c\u81ea\u5206\u306e\u6642\u9593\u300d\u3068\u6349\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u305d\u306e\u8cb4\u91cd\u306a\u6642\u9593\u306b\u77e5\u4eba\u3068\u3070\u3063\u305f\u308a\u4f1a\u3046\u3053\u3068\u306f\u3001\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u671b\u307e\u3057\u304f\u306a\u3044\u3088\u3046\u3060\u3002\u901a\u52e4\u8005\u306e59%\u304c\u3001\u901a\u52e4\u4e2d\u306b\u59ff\u3092\u6d88\u305b\u305f\u3089\u3044\u3044\u306e\u306b\u3001\u3068\u9858\u3063\u3066\u3044\u308b\u3068\u306e\u30c7\u30fc\u30bf\u3082\u3042\u308b\u3002<\/p>\n
\u3053\u3046\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304d\u3001KitKat\u306f\u3053\u306e\u9650\u5b9a\u7248\u30d1\u30fc\u30ab\u30fc\u3092\u958b\u767a\u3002\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u306e\u5ea7\u5e2d\u306b\u64ec\u614b\u3059\u308b\u3053\u3068\u3067\u3001\u901a\u52e4\u4e2d\u306e\u4f11\u61a9\u6642\u9593\u3092\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306b\u5b88\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/p>\n
\u00a9 Campaign Brief\/vimeo<\/p>\n
\u30d1\u30fc\u30ab\u30fc\u306b\u642d\u8f09\u3055\u308c\u305f\u6a5f\u80fd<\/p>\n
\u3053\u306e\u30d1\u30fc\u30ab\u30fc\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n
\u307e\u305a\u3001\u300cTOTALZIP tech\u300d\u3068\u540d\u4ed8\u3051\u3089\u308c\u305f\u30b8\u30c3\u30d1\u30fc\u306f\u3001\u30d5\u30fc\u30c9\u306e\u9802\u70b9\u307e\u3067\u5b8c\u5168\u306b\u9589\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9854\u3092\u96a0\u3059\u3053\u3068\u304c\u53ef\u80fd\u3002<\/p>\n
\u307e\u305f\u3001\u300cCHOC POCK\u300d\u3068\u3044\u3046\u7279\u5225\u8a2d\u8a08\u306e\u30dd\u30b1\u30c3\u30c8\u306f\u3001KitKat\u3092\u4fdd\u7ba1\u3057\u3001\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u304c\u6eb6\u3051\u308b\u306e\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306e\u3082\u306e\u3060\u3068\u3044\u3046\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30ea\u30d0\u30fc\u30b7\u30d6\u30eb\u4ed5\u69d8\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u64ec\u614b\u7528\u306e\u300c\u30ab\u30e2\u30d5\u30e9\u30fc\u30b8\u30e5\u300d\u30b5\u30a4\u30c9\u3068\u3001\u4f11\u61a9\u30e2\u30fc\u30c9\u3092\u7d42\u3048\u305f\u6642\u306b\u898b\u305b\u308b\u300cKitKat\u300d\u30b5\u30a4\u30c9\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n
\u30e6\u30fc\u30e2\u30a2\u3092\u4ea4\u3048\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5c55\u958b<\/p>\n
\u30cd\u30b9\u30ec\u306e\u83d3\u5b50\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3067\u3042\u308bShannon Wright\u6c0f\u306f\u3001\u300cKITKAT Commuter Camo Hoodies\u306f\u3001\u901a\u52e4\u8005\u304c\u4f11\u61a9\u6642\u9593\u3068\u3057\u3066\u901a\u52e4\u6642\u9593\u3092\u53d6\u308a\u623b\u3059\u305f\u3081\u306e\u904a\u3073\u5fc3\u306e\u3042\u308b\u65b9\u6cd5\u3067\u3059\u300d\u3068\u8a9e\u3063\u3066\u3044\u308b\u3002<\/p>\n
\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3067\u6700\u3082\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u306e\u5229\u7528\u8005\u304c\u591a\u3044\u30e1\u30eb\u30dc\u30eb\u30f3\u3068\u30b7\u30c9\u30cb\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001SNS\u3084\u5c4b\u5916\u5e83\u544a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u5c55\u958b\u3055\u308c\u305f\u3002\u30b3\u30e1\u30c7\u30a3\u30c7\u30e5\u30aa\u306eSwag on the Beat\u3084\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306eWill Gibb\u3082\u8d77\u7528\u3055\u308c\u3001\u3053\u308c\u307e\u3067\u306b2,500\u4e07\u4eba\u4ee5\u4e0a\u306e\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u4eba\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3068\u3044\u3046\u3002<\/p>\n
VML\u306eANZ\uff08\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\uff09CEO\u3067\u3042\u308bThomas Tearle\u6c0f\u306f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u4eba\u306e\u300c\u81ea\u5206\u306e\u6642\u9593\u300d\u3092\u53d6\u308a\u623b\u3057\u305f\u3044\u3068\u3044\u3046\u6587\u5316\u7684\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u5fdc\u3048\u308b\u3082\u306e\u3067\u3042\u3063\u305f\u3068\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u308b\u3002<\/p>\n
\u30d1\u30fc\u30ab\u30fc\u306f\u3001KitKat\u306e\u7279\u8a2d\u30da\u30fc\u30b8\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<\/p>\n
\u00a9 Campaign Brief\/vimeo<\/p>\n
Top image: \u00a9 iStock.com \/ PLAINVIEW<\/p>\n","protected":false},"excerpt":{"rendered":"
KitKat\u304c\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u306e\u5ea7\u5e2d\u306e\u67c4\u306b\u6eb6\u3051\u8fbc\u3080\u30c7\u30b6\u30a4\u30f3\u306e\u30d1\u30fc\u30ab\u30fc\u300cCommuter Camouflage (Camo) hoodies\u300d\u3092\u767a\u58f2\u3057\u305f\u3002 \u300eCampaign Brief\u300f\u306e\u8a18\u4e8b\u304c\u4f1d\u3048\u305f\u3068\u3053\u308d<\/p>\n","protected":false},"author":2,"featured_media":2635341,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[785171],"tags":[133795,101513,39442,785498,19294,443,785499],"class_list":{"0":"post-2635340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"tag-australia","9":"tag-brand","10":"tag-hot","11":"tag-tabilabo","12":"tag-19294","13":"tag-443","14":"tag-785499"},"share_on_mastodon":{"url":"https:\/\/wakoka.com\/@news\/115164402628693293","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/posts\/2635340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/comments?post=2635340"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/posts\/2635340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/media\/2635341"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/media?parent=2635340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/categories?post=2635340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/news\/wp-json\/wp\/v2\/tags?post=2635340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}