![\"アングル：中国で値下げ競争激化、デフレ長期化懸念 ブランド品は中古が人気\"\/](\"https:\/\/www.wacoca.com\/news\/wp-content\/uploads\/2025\/06\/M6EGEECFUJK4NNW3L2IKY3NGLE.jpg\")
<\/p>\n<\/p>\n
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[\u5317\u4eac\/\u4e0a\u6d77 \uff11\uff10\u65e5 \u30ed\u30a4\u30bf\u30fc] – \u4e2d\u56fd\u306e\u56fd\u6709\u30a8\u30cd\u30eb\u30ae\u30fc\u4f01\u696d\u3067\u50cd\u304f\u30de\u30f3\u30c7\u30a3\u30fb\u30ea\u30fc\u3055\u3093\uff08\uff12\uff18\uff09\u306f\u81ea\u5206\u3078\u306e\u3054\u8912\u7f8e\u3068\u3057\u3066\u3001\u305f\u307e\u306b\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306e\u30cf\u30f3\u30c9\u30d0\u30c3\u30b0\u3092\u8cb7\u3046\u306e\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u52e4\u52d9\u5148\u306e\u8cc3\u91d1\u3092\uff11\uff10\uff05\u6e1b\u3089\u3055\u308c\u3001\u5bb6\u65cf\u304c\u6240\u6709\u3059\u308b\u4e0d\u52d5\u7523\u306e\u4fa1\u5024\u304c\u534a\u5206\u306b\u306a\u3063\u3066\u4ee5\u6765\u3001\u4e2d\u53e4\u54c1\u3057\u304b\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n
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\u30ad\u30e3\u30d4\u30bf\u30eb\u30fb\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u8abf\u67fb\u30ce\u30fc\u30c8\u306b\u300c\u4f9b\u7d66\u80fd\u529b\u306e\u6839\u5f37\u3044\u904e\u5270\u72b6\u614b\u304c\u4e2d\u56fd\u3092\u4eca\u5e74\u3068\u6765\u5e74\u3001\u30c7\u30d5\u30ec\u57fa\u8abf\u306b\u3068\u3069\u3081\u7d9a\u3051\u308b\u3068\u306e\u8003\u3048\u306b\u5909\u308f\u308a\u306f\u306a\u3044\u300d\u3068\u8a18\u3057\u305f\u3002<\/p>\n
![\"[CHEVRON_LEFT]b](\"https:\/\/www.wacoca.com\/news\/wp-content\/uploads\/2025\/06\/1749941907_379_chart.png\")
[CHEVRON_LEFT]b style=’font-size:14px; color:#666666′[CHEVRON_RIGHT]Consumer Price Index (CPI) and Producer Price Index (PPI)[CHEVRON_LEFT]\/b[CHEVRON_RIGHT]<\/p>\n
\u65b0\u898f\u4e8b\u696d\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u7bc0\u7d04\u5fd7\u5411\u306b\u5546\u6a5f\u3092\u898b\u3044\u3060\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u98f2\u98df\u5e97\u3067\u306f\uff13\u5143\uff08\uff10\uff0e\uff14\uff10\u30c9\u30eb\u3001\u7d04\uff16\uff10\u5186\uff09\u306e\u671d\u98df\u3092\u63d0\u4f9b\u3059\u308b\u307b\u304b\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306f\uff11\u65e5\u306b\uff14\u56de\u3082\u7279\u58f2\u6642\u9593\u3092\u8a2d\u3051\u3066\u3044\u308b\u3002\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u306e\u9593\u3067\u306f\u3001\u3053\u3046\u3057\u305f\u5024\u4e0b\u3052\u7af6\u4e89\u306f\u3044\u305a\u308c\u6301\u7d9a\u4e0d\u80fd\u3068\u306a\u308a\u3001\u6557\u8005\u306f\u5ec3\u696d\u306b\u8ffd\u3044\u8fbc\u307e\u308c\u3066\u5931\u696d\u8005\u304c\u767a\u751f\u3057\u3001\u30c7\u30d5\u30ec\u3092\u3055\u3089\u306b\u52a0\u901f\u3055\u305b\u304b\u306d\u306a\u3044\u3068\u5fc3\u914d\u3059\u308b\u58f0\u304c\u51fa\u3066\u3044\u308b\u3002<\/p>\n
\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u667a\u7814\u54a8\u8a62\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304c\u4fa1\u683c\u306b\u654f\u611f\u3068\u306a\u3063\u305f\u305f\u3081\u3001\u30b3\u30ed\u30ca\u798d\u4ee5\u964d\u3067\u4e2d\u56fd\u306e\u4e2d\u53e4\u30d6\u30e9\u30f3\u30c9\u54c1\u53d6\u5f15\u5e02\u5834\u306f\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3001\uff12\uff10\uff12\uff13\u5e74\u306e\u5e74\u9593\u6210\u9577\u7387\u306f\uff12\uff10\uff05\u3092\u8d85\u3048\u305f\u3002<\/p>\n
\u305f\u3060\u3001\u305d\u3046\u3057\u305f\u6210\u9577\u306b\u4f34\u3063\u3066\u8cb7\u3044\u53d6\u308a\u30d6\u30e9\u30f3\u30c9\u54c1\u3082\u6fc0\u5897\u3057\u3001\u304b\u306a\u308a\u306e\u5b89\u5024\u3067\u8ca9\u58f2\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n
\u8ee2\u8ee2\u3092\u542b\u3081\u305f\u4e00\u90e8\u306e\u65b0\u3057\u3044\u5e97\u3067\u306f\u5024\u5f15\u304d\u7387\u304c\u6700\u5927\u3067\u539f\u4fa1\u306e\uff19\uff10\uff05\u3068\u3001\u8fd1\u5e74\u306e\u696d\u754c\u306e\u5e73\u5747\u5024\u5f15\u304d\u7387\uff13\uff10\uff0d\uff14\uff10\uff05\u3092\u306f\u308b\u304b\u306b\u4e0a\u56de\u308b\u3002\u5927\u624b\u4e2d\u53e4\u54c1\u53d6\u5f15\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\uff17\uff10\uff05\u4ee5\u4e0a\u306e\u5024\u5f15\u304d\u7387\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n
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\u5225\u306e\u4e2d\u53e4\u30d6\u30e9\u30f3\u30c9\u54c1\u53d6\u308a\u6271\u3044\u4f01\u696d\u306e\u5275\u696d\u8005\u306f\u300c\u58f2\u308a\u624b\u306f\u524d\u5e74\u6bd4\u3067\uff12\uff10\uff05\u3050\u3089\u3044\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u8cb7\u3044\u624b\u306e\u6570\u306f\u307b\u3068\u3093\u3069\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u3002\u4e2d\u9593\u5c64\u306e\u7d66\u6599\u306f\u672c\u5f53\u306b\u4e0b\u304c\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u6f6e\u6d41\u306b\u306a\u3063\u3066\u3044\u308b\u6700\u5927\u306e\u7406\u7531\u306f\u7d4c\u6e08\uff08\u74b0\u5883\uff09\u3060\u300d\u3068\u8ff0\u3079\u305f\u3002<\/p>\n
\u3053\u306e\u5275\u696d\u8005\u306e\u8a71\u3067\u306f\u3001\u4e0a\u6d77\u3084\u5317\u4eac\u306a\u3069\u306e\u5927\u90fd\u5e02\u306b\u306f\u65b0\u898f\u5e02\u5834\u53c2\u5165\u3092\u53ef\u80fd\u306b\u3059\u308b\u307b\u3069\u306e\u8cb7\u3044\u624b\u304c\u3044\u308b\u304c\u3001\u305d\u306e\u307b\u304b\u306e\u5730\u57df\u3067\u306f\u3053\u308c\u4ee5\u4e0a\u65b0\u624b\u304c\u52a0\u308f\u308b\u4f59\u5730\u306f\u306a\u3044\u3002\u300c\u6700\u8fd1\u958b\u3044\u305f\u5e97\u306e\u5927\u534a\u306f\u9589\u9396\u306b\u306a\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u3002<\/p>\n
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\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6c17\u5206\u306f\u3059\u3050\u308c\u306a\u304b\u3063\u305f\u3002\u300c\u5317\u4eac\u3068\u4e0a\u6d77\u306e\u8907\u6570\u306e\u4e2d\u53e4\u30d6\u30e9\u30f3\u30c9\u54c1\u5e97\u306b\u51fa\u5411\u3044\u305f\u304c\u3001\u4e00\u69d8\u306b\u8cb7\u3044\u53d6\u308a\u4fa1\u683c\u3092\u3067\u304d\u308b\u3060\u3051\u5b89\u304f\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u5606\u3044\u305f\u3002<\/p>\n
\u79c1\u305f\u3061\u306e\u884c\u52d5\u898f\u7bc4\uff1a\u30c8\u30e0\u30bd\u30f3\u30fb\u30ed\u30a4\u30bf\u30fc\u300c\u4fe1\u983c\u306e\u539f\u5247\u300d, opens new tab<\/p>\n
![](\"https:\/\/www.wacoca.com\/news\/wp-content\/uploads\/2025\/06\/https:\/\/s3.amazonaws.com\/arc-authors\/reuters\/b3e1bc37-4753-4ed1-a903-30236dd938b4.png\"\/)
<\/p>\n
Casey has reported on China’s consumer culture from her base in Shanghai for more than a decade, covering what Chinese consumers are buying, and the broader social and economic trends driving those consumption trends. The Australian-born journalist has lived in China since 2007.<\/p>\n","protected":false},"excerpt":{"rendered":"
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