{"id":2518172,"date":"2025-05-06T19:30:21","date_gmt":"2025-05-06T19:30:21","guid":{"rendered":"https:\/\/www.wacoca.com\/news\/2518172\/"},"modified":"2025-05-06T19:30:21","modified_gmt":"2025-05-06T19:30:21","slug":"%e3%83%ab%e3%82%a4%e3%83%bb%e3%83%b4%e3%82%a3%e3%83%88%e3%83%b3%e3%80%81%e3%82%a8%e3%83%ab%e3%83%a1%e3%82%b9%e3%80%81%e3%82%b7%e3%83%a3%e3%83%8d%e3%83%ab%ef%bc%9a%e9%ab%98%e7%b4%9a%e3%83%a1%e3%82%be","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/news\/2518172\/","title":{"rendered":"\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3001\u30a8\u30eb\u30e1\u30b9\u3001\u30b7\u30e3\u30cd\u30eb\uff1a\u9ad8\u7d1a\u30e1\u30be\u30f3\u304c\u30d5\u30e9\u30f3\u30b9\u306e\u6700\u3082\u4fa1\u5024\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u72ec\u5360 – FashionNetwork \u65e5\u672c"},"content":{"rendered":"

\n \u63b2\u8f09\u65e5
\n <\/p>\n

2025\u5e745\u67086\u65e5<\/p>\n

\n Kantar BrandZ\u304c\u767a\u8868\u3057\u305f\u300c\u6700\u3082\u4fa1\u5024\u3042\u308b\u30d5\u30e9\u30f3\u30b9\u30d6\u30e9\u30f3\u30c950\u300d\u30e9\u30f3\u30ad\u30f3\u30b0\u306e2025\u5e74\u7248\u3067\u306f\u3001\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3001\u30a8\u30eb\u30e1\u30b9\u3001\u30b7\u30e3\u30cd\u30eb\u304c\u4e0a\u4f4d\u3092\u5360\u3081\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u90e8\u9580\u306e\u512a\u4f4d\u6027\u304c\u78ba\u8a8d\u3055\u308c\u307e\u3057\u305f\u3002\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3001\u30a8\u30eb\u30e1\u30b9\u3001\u30b7\u30e3\u30cd\u30eb\u306e3\u30d6\u30e9\u30f3\u30c9\u304c\u518d\u3073\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u8868\u5f70\u53f0\u3092\u72ec\u5360\u3002\u3053\u306e2\u5e74\u9593\u3067\u3001\u30d5\u30e9\u30f3\u30b9\u306e\u30c8\u30c3\u30d750\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306f\u30012023\u5e74\u306e4,240\u5104\u30c9\u30eb\u304b\u308920\uff05\u4ee5\u4e0a\u5897\u52a0\u3057\u30015,060\u5104\u30c9\u30eb\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u4f1a\u793e\u306e\u30ab\u30f3\u30bf\u30fc\u306f\u3001\u8ca1\u52d9\u30c7\u30fc\u30bf\u3068\u72ec\u81ea\u306e\u6d88\u8cbb\u8005\u77e5\u899a\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u3053\u308c\u3089\u306e\u4fa1\u5024\u3092\u7b97\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u898b\u308b\"2025\u5e74\u3001\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u306f\u518d\u3073\u30d5\u30e9\u30f3\u30b9\u306b\u304a\u3051\u308bKantar2025\u5e74\u3001\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u306f\u518d\u3073\u30d5\u30e9\u30f3\u30b9\u306b\u304a\u3051\u308bKantar BrandZ\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30c8\u30c3\u30d7\u306b\u7acb\u3061\u307e\u3057\u305f\u3002 – \u00a9Launchmetrics\/spotlight<\/p>\n

\u300c\u3053\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3001\u30d5\u30e9\u30f3\u30b9\u30d6\u30e9\u30f3\u30c9\u306e\u5805\u5b9f\u3055\u3068\u3001\u9b45\u529b\u3001\u6226\u7565\u7684\u4e00\u8cab\u6027\u3001\u9769\u65b0\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u80fd\u529b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002[\u30ab\u30f3\u30bf\u30fc\u30fb\u30d5\u30e9\u30f3\u30b9\u306e\u30bb\u30b7\u30eb\u30fb\u30eb\u30b8\u30e5\u30fc\u30cc\u793e\u9577\u306f\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u30ab\u30f3\u30bf\u30fc\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f50\u793e\u306e\u3046\u306139\u793e\u304c\u3001\u3053\u306e\u671f\u9593\u306b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n

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BrandZ\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u3001LVMH\u30b0\u30eb\u30fc\u30d7\u304c\u30c8\u30c3\u30d750\u306b9\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30af\u30a4\u30f3\u3002\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3068\u30c7\u30a3\u30aa\u30fc\u30eb\u306e\u307b\u304b\u3001\u30d8\u30cd\u30b7\u30fc\u30fb\u30b3\u30cb\u30e3\u30c3\u30af\uff0813\u4f4d\uff09\u3001\u30b8\u30d0\u30f3\u30b7\u30fc\uff0820\u4f4d\uff09\u3001\u30bb\u30d5\u30a9\u30e9\uff0822\u4f4d\uff09\u3001\u30bb\u30ea\u30fc\u30cc\uff0825\u4f4d\uff09\u3001\u30e2\u30a8\u30fb\u30a8\u30fb\u30b7\u30e3\u30f3\u30c9\u30f3\uff0826\u4f4d\uff09\u3001\u30f4\u30fc\u30f4\u30fb\u30af\u30ea\u30b3\uff0833\u4f4d\uff09\u3001\u30b2\u30e9\u30f3\uff0848\u4f4d\uff09\u3002\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u306f5\u5e74\u9023\u7d9a\u30671\u4f4d\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\u984d\u306f2\u5e74\u9593\u30679.5\uff05\u5897\u52a0\u3057\u30011,119\u5104\u30c9\u30eb\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/p>\n

LVMH\u30b0\u30eb\u30fc\u30d7\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3092\u50c5\u5dee\u3067\u8ffd\u3046\u30a8\u30eb\u30e1\u30b9\u306f\u3001\u76ee\u899a\u307e\u3057\u3044\u696d\u7e3e\u306b\u3088\u308a2\u4f4d\u3092\u7372\u5f97\u3002\u76ae\u9769\u88fd\u54c1\u30b0\u30eb\u30fc\u30d7\u306e\u8a55\u4fa1\u984d\u306f\u307b\u307c\u500d\u5897\u3057\u30012023\u5e74\u306e575\u5104\u30c9\u30eb\u304b\u30892025\u5e74\u306b\u306f1,094\u5104\u30c9\u30eb\uff0890\uff05\u5897\uff09\u306b\u6210\u9577\u3002\u3053\u308c\u306f\u30012\u3064\u306e\u30e1\u30be\u30f3\u306e\u305d\u308c\u305e\u308c\u306e\u91d1\u878d\u5e02\u5834\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u53cd\u6620\u3057\u305f\u7d50\u679c\uff1a4\u6708\u3001\u30a8\u30eb\u30e1\u30b9\u306f\u6642\u4fa1\u7dcf\u984d\u3067\u30eb\u30a4\u30fb\u30f4\u30a3\u30c8\u30f3\u3092\u629c\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"KantarKantar BrandZ 2025 \u30d5\u30e9\u30f3\u30b9\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u30e9\u30f3\u30ad\u30f3\u30b0\u30c8\u30c3\u30d710 – Kantar <\/p>\n

\u30d5\u30e9\u30f3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4f01\u696d\u306f\u3001\u4f1d\u7d71\u3001\u5275\u9020\u6027\u3001\u5c02\u9580\u6027\u3001\u9769\u65b0\u6027\u304c\u878d\u5408\u3057\u305f\u5353\u8d8a\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u304a\u308a\u3001Kantar\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u3001\u7c73\u56fd\u3001\u4e2d\u56fd\u4f01\u696d\u306b\u6b21\u3044\u3067\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30f3\u30c9\u3001\u65e5\u672c\u3092\u4e0a\u56de\u308a\u3001\u4e16\u754c\u7b2c3\u4f4d\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u30d5\u30e9\u30f3\u30b9\u306e\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30e1\u30be\u30f3\u306f\u3001\u3053\u30532\u5e74\u9593\u3001\u597d\u8abf\u306a\u696d\u7e3e\u3068\u30d6\u30e9\u30f3\u30c9\u30a2\u30d4\u30fc\u30eb\u306b\u652f\u3048\u3089\u308c\u3001\u3053\u3053\u6570\u30f6\u6708\u306e\u9593\u306b\u591a\u5c11\u306e\u6ce2\u4e71\u306f\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u30cf\u30a4\u30a8\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u78ba\u7acb\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

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\u300c\u30d5\u30e9\u30f3\u30b9\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u306f\u3001\u4f1d\u7d71\u3001\u5e02\u5834\u5bfe\u5fdc\u3001\u73fe\u4ee3\u6027\u3092\u878d\u5408\u3055\u305b\u308b\u80fd\u529b\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u529b\u306f\u975e\u5e38\u306b\u96c6\u4e2d\u3057\u3066\u3044\u307e\u3059\uff1a\u30ab\u30f3\u30bf\u30fc\u30fb\u30d5\u30e9\u30f3\u30b9\u306e\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u30a2\u30f3\u30cc\uff1d\u30ea\u30fc\u30ba\u30fb\u30c8\u30a5\u30fc\u30eb\u30bb\u30eb\u306f\u3001\u300c\u30d5\u30e9\u30f3\u30b9\u306e\u30c8\u30c3\u30d710\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30c8\u30c3\u30d730\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e83\uff05\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6ce8\u76ee\u3059\u3079\u304d\u306f\u30016\u4f4d\u304b\u30895\u4f4d\u306b\u9806\u4f4d\u3092\u4e0a\u3052\u3001\u521d\u3081\u3066\u30c8\u30c3\u30d75\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u30aa\u30ec\u30f3\u30b8\u3068\u3001\u30ab\u30eb\u30d5\u30fc\u30eb\u309210\u4f4d\u304b\u3089\u8ffd\u3044\u51fa\u3057\u3066\u30c8\u30c3\u30d710\u306b\u8fd4\u308a\u54b2\u3044\u305f\u4fdd\u967a\u30b0\u30eb\u30fc\u30d7\u306e\u30a2\u30af\u30b5\u3002\u4fdd\u967a\u4f1a\u793e\u306eCNP\u30a2\u30b7\u30e5\u30e9\u30f3\u30b9\u306f36\u4f4d\u3001\u5b85\u914d\u4f1a\u793e\u306e\u30e2\u30f3\u30c7\u30a3\u30a2\u30eb\u30fb\u30ea\u30ec\u30fc\u306f45\u4f4d\u3002<\/p>\n

\"\u30ab\u30f3\u30bf\u30fc\u306e\u300c\u30d5\u30e9\u30f3\u30b9\u3067\u6700\u3082\u4fa1\u5024\u3042\u308b\u30d6\u30e9\u30f3\u30c950\u300d\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u3001\u9ad8\u7d1a\u30e1\u30be\u30f3\u304c\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u30ab\u30f3\u30bf\u30fc\u306e\u300c\u30d5\u30e9\u30f3\u30b9\u3067\u6700\u3082\u4fa1\u5024\u3042\u308b\u30d6\u30e9\u30f3\u30c950\u300d\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u3001\u9ad8\u7d1a\u30e1\u30be\u30f3\u304c\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97 – Kantar <\/p>\n

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