Learning and leadership: skills for a company in evolution
Alongside wellbeing, another key pillar of corporate growth is skills development, with the aim of supporting employees’ professional and personal growth through continuous upskilling pathways. In this context, the company is also introducing peer-to-peer learning initiatives, organised through communities of practice that share experiences and knowledge on leadership, management and new technical methodologies. Alongside the ongoing expansion of the digital self-learning offering, coaching and mentoring remain well-established pillars of individual and organisational development within the company. This framework includes the managerial programme Coach and Care, designed to enhance the role of leaders in creating a healthy and motivating work environment. The programme combines the expertise of external coaches, who provide specialist skills and a neutral perspective, with the support of internal mentors, more experienced colleagues able to offer day-to-day, context-specific guidance.
Technical training and talent development
The past year also marked the tenth anniversary of the DESI – Dual Education System Italy project, a well-established initiative that demonstrates Automobili Lamborghini’s commitment to technical training and the development of skills among new generations. Created through collaboration between the Sant’Agata Bolognese-based company and several local partners, DESI represents a pathway through which the company has long invested in nurturing talent, promoting technical culture and strengthening the link between business, education and the local area.
The project is part of a broader framework: the Motor Valley Academy, established to create synergies between the automotive industry, universities, training centres and ITS Maker, and of which Automobili Lamborghini is one of the main promoters. The aim is to train the professional profiles required today and in the coming years, supporting the technological evolution of the sector. The academy’s offering is extensive and strongly focused on digital transformation. The most in-demand skills relate to electrification and batteries, software-defined vehicles and digitalisation, cybersecurity, mechatronics and systems engineering (electric motors, control units, radar and software). These are complemented by capabilities linked to digital manufacturing, such as collaborative robotics, predictive maintenance and advanced simulation of production processes.
Digitalisation and AI driving business transformation
These training pathways are integrated with the company’s roadmap for digitalisation and Artificial Intelligence (AI). Training resources have been introduced to build understanding of the fundamentals of Artificial Intelligence, the importance of data management in ensuring decision quality and accurate scenario simulations, as well as courses in prompt engineering for advanced use of generative AI. At the same time, cross-functional innovation groups are experimenting with and developing proofs of concept related to processes, ways of working and products, demonstrating how the involvement of operational staff is crucial to the company’s future evolution.
Automobili Lamborghini’s growth journey extends beyond the product alone to embrace the entire corporate ecosystem, adopting a holistic approach in which people play a decisive role in the development and successes that the Sant’Agata Bolognese-based company continues to achieve year after year.
WACOCA: People, Life, Style.