At McDonald’s outlets in South India, a 30 cent (¥40) burger topping has been selling out fast. It’s not extra cheese or a fancy salsa dip, but a vegetarian protein slice developed with Indian government food scientists — the brand’s first such offering globally.
McDonald’s has joined India’s biggest dairy brand Amul, a slew of startups, and a company backed by Bollywood superstar Ranveer Si
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