Swiss watchmaker Swatch issued an apology on Aug. 16 and pulled ads featuring images of an Asian male model pulling the corners of his eyes up in a “slanted eye” pose.

The images for the Swatch Essentials collection were widely condemned online in China, where many said they appeared to mimic racist taunts about Asian eyes.

Shares in the company fell as much as 4% on Aug. 18 before paring

WACOCA: People, Life, Style.