A Japanese sports drink made a perfectly thrilling ad for Spring. “But I Saw You” follows up-and-coming Japanese actress Nakajima Sena as she abandons her classmates to float down a kooky never-ending corridor. The scenes that follow are a burst of colour and emotion as Nakajima floats in the air with her friend before continuing her sprint into the sunshine.
Directed by Show Yanagisawa and conceived by agency Dentsu. The ad was shot in a single take, with every frame captured in-camera, and an undulating set, nearly 85 meters long. The sides of the hallway are composed of fabric; even the wisteria-supporting terrace was designed for movement.
Watch ‘Behind the Scenes’ of the ad over here:
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