{"id":641677,"date":"2026-04-28T02:34:45","date_gmt":"2026-04-28T02:34:45","guid":{"rendered":"https:\/\/www.wacoca.com\/media\/641677\/"},"modified":"2026-04-28T02:34:45","modified_gmt":"2026-04-28T02:34:45","slug":"ias%e3%80%81ctv%e5%90%91%e3%81%91%e3%81%ae%e5%8c%85%e6%8b%ac%e7%9a%84%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%80%8cias-total-tv%e3%80%8d%e3%81%ae%e6%8f%90%e4%be%9b%e9%96%8b","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/media\/641677\/","title":{"rendered":"IAS\u3001CTV\u5411\u3051\u306e\u5305\u62ec\u7684\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cIAS Total TV\u300d\u306e\u63d0\u4f9b\u958b\u59cb\u3002CTV\u3067\u300c\u30ea\u30cb\u30a2TV\u4e26\u307f\u300d\u306e\u900f\u660e\u6027\u3092\u5b9f\u73fe | Integral Ad Science Japan \u682a\u5f0f\u4f1a\u793e\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9"},"content":{"rendered":"
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2026\u5e744\u670828\u65e5 \u2014 \u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308bIntegral Ad Science\uff08\u672c\u793e\uff1a\u7c73\u56fd\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001\u65e5\u672c\u30aa\u30d5\u30a3\u30b9\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u30ab\u30f3\u30c8\u30ea\u30fc\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff1a\u7af9\u4e95 \u4f38\u4ec1\u3001\u4ee5\u4e0b IAS\uff09\u306f\u672c\u65e5\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0TV\u306b\u300c\u30ea\u30cb\u30a2TV\u4e26\u307f\u300d\u306e\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u5411\u3051\u306e\u65b0\u3057\u3044\u5305\u62ec\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cIAS Total TV\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002IAS Total TV\u306f\u3001Disney\u3001NBCUniversal\u3001Paramount\u3001Prime Video\u306b\u52a0\u3048\u3001Publica\u3092\u5229\u7528\u3057\u30c7\u30fc\u30bf\u63d0\u4f9b\u306b\u540c\u610f\u3057\u305f\u8907\u6570\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u3001\u30b8\u30e3\u30f3\u30eb\u3001\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u8a00\u8a9e\u3001\u756a\u7d44\u540d\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u3066\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3001\u30b5\u30d7\u30e9\u30a4\u30d1\u30b9\u3001\u305d\u3057\u3066\u6210\u679c\u304cIAS\u306e\u7ba1\u7406\u753b\u9762\u300cIAS Signal\u300d\u5185\u306b\u4e00\u5143\u5316\u3055\u308c\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001CTV\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u3069\u3053\u3067\u300d\u300c\u3044\u3064\u300d\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u304b\u3092\u6b63\u78ba\u306b\u5224\u65ad\u3067\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u9069\u5207\u306a\u5e83\u544a\u63b2\u8f09\u74b0\u5883\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

Disney Advertising\u306e\u30c7\u30fc\u30bf\uff06\u8a08\u6e2c\u30b5\u30a4\u30a8\u30f3\u30b9\u62c5\u5f53\u30b7\u30cb\u30a2\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3001Dana McGraw\u6c0f\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u5e83\u544a\u4e3b\u304cCTV\u3078\u306e\u6295\u8cc7\u3092\u500d\u5897\u3055\u305b\u308b\u4e2d\u3001\u53ef\u8996\u6027\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u91cd\u8981\u6027\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306eIAS\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4fa1\u5024\u304c\u3069\u3053\u3067\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u3088\u308a\u660e\u78ba\u3067\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5e83\u544a\u4e3b\u306e\u7686\u3055\u3093\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001CTV\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u4fe1\u983c\u6027\u3068\u8aac\u660e\u8cac\u4efb\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u300d<\/p>\n

Nielsen\u306b\u3088\u308b\u3068\u30012025\u5e74\u7b2c4\u56db\u534a\u671f\u6642\u70b9\u3067\u7c73\u56fd\u306b\u304a\u3051\u308bTV\u8996\u8074\u306e74.2%\u304c\u5e83\u544a\u4ed8\u304d\u30e2\u30c7\u30eb\u3067\u3057\u305f\u3002\u305d\u306e\u3046\u3061\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\uff08FAST\uff1a\u5e83\u544a\u4ed8\u304d\u7121\u6599\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0TV\u3001AVOD\uff1a\u5e83\u544a\u4ed8\u304d\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3001SVOD\uff1a\u5b9a\u984d\u5236\u306e\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3092\u542b\u3080\uff09\u306f\u5168\u4f53\u306e\u7d04\u534a\u5206\uff0845.6%\uff09\u3092\u5360\u3081\u3001\u5f93\u6765\u578b\u306eTV\u3092\u629c\u3044\u3066\u6700\u5927\u306e\u30b7\u30a7\u30a2\u3092\u8a87\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u306f\u8996\u8074\u8005\u306e\u52d5\u304d\u306b\u5408\u308f\u305b\u3066CTV\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u591a\u984d\u306e\u4e88\u7b97\u3092\u6295\u5165\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u898f\u6a21\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u300c\u3069\u306e\u756a\u7d44\u3084\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u5e83\u544a\u304c\u6d41\u308c\u305f\u304b\u300d\u3068\u3044\u3046\u7d71\u5408\u7684\u304b\u3064\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u7e4b\u304e\u5408\u308f\u305b\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u5e83\u544a\u652f\u51fa\u306e\u59a5\u5f53\u6027\u3092\u8a3c\u660e\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u4f9d\u7136\u3068\u3057\u3066\u8907\u96d1\u3067\u3001\u624b\u306b\u8ca0\u3048\u306a\u3044\u307b\u3069\u306e\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30df\u30a2\u30e0\u30e1\u30c7\u30a3\u30a2\u30fb\u30c1\u30e3\u30cd\u30eb\u306eCPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff09\u306e\u9ad8\u3055\u3068\u3001\u9650\u3089\u308c\u305f\u5e83\u544a\u4e88\u7b97\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u4e0d\u900f\u660e\u306a\u5e83\u544a\u5728\u5eab\u3084\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u3042\u308b\u3044\u306fCTV\u4ee5\u5916\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u914d\u4fe1\u3055\u308c\u308b\u5e83\u544a\u306b\u5bfe\u3057\u3066\u3001\u4e88\u7b97\u3092\u6d6a\u8cbb\u3057\u306a\u3044\u3053\u3068\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

IAS\u306e\u30c1\u30fc\u30d5\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3001Srishti Gupta\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u900f\u660e\u6027\u306f\u3001CTV\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5909\u3048\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002\u4e3b\u8981\u306a\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3084\u653e\u9001\u5c40\u3068\u306e\u6df1\u3044\u4fe1\u983c\u95a2\u4fc2\u3092\u901a\u3058\u3066\u3001IAS\u306f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u9ad8\u3044\u53ef\u8996\u6027\u3068\u8aac\u660e\u8cac\u4efb\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002IAS Total TV\u306f\u3001\u8cb7\u3044\u624b\u3068\u58f2\u308a\u624b\u306e\u9593\u306e\u300e\u53ef\u8996\u5316\u30a8\u30f3\u30b8\u30f3\u300f\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u900f\u660e\u6027\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3001\u691c\u8a3c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u300d<\/p>\n

IAS Total TV\u306b\u3088\u3063\u3066\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5f97\u3089\u308c\u308b\u4fa1\u5024\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u304b\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d9\u30eb\u306e\u900f\u660e\u6027\uff1a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u756a\u7d44\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30b8\u30e3\u30f3\u30eb\u3001\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u3001\u8a00\u8a9e\u3001\u30a2\u30d7\u30ea\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u308f\u305f\u308b\u96c6\u8a08\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a08\u6e2c<\/p>\n

\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u5408\u7406\u5316\uff1a\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u7684\u306a\u9069\u5408\u6027\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u6295\u8cc7\u306e\u4e00\u8cab\u6027\u3068\u4fa1\u5024\u3092\u6700\u5927\u5316<\/p>\n

\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u7b2c\u4e09\u8005\u691c\u8a3c\uff1a\u6295\u8cc7\u52b9\u7387\u3092\u9ad8\u3081\u3001\u8a08\u6e2c\u3092\u5f37\u5316\u3057\u3001\u5165\u672d\u524d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3059\u308b\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u691c\u8a3c<\/p>\n

CTV\u306b\u304a\u3051\u308b\u6210\u679c\u306e\u8a08\u6e2c\uff1a\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c1\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5897\u52a0\u306a\u3069\u3001CTV\u306b\u304a\u3051\u308b\u5e83\u544a\u6210\u679c\u3092\u6e2c\u5b9a<\/p>\n

\u3055\u3089\u306b\u3001\u30c7\u30d0\u30a4\u30b9\u691c\u8a3c\u3084\u4e0d\u6b63\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08IVT\uff09\u306e\u6392\u9664\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u8a08\u6e2c\u3092\u542b\u3080IAS\u306e\u30b3\u30a2\u88fd\u54c1\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u74b0\u5883\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u540c\u6642\u306b\u3001IAS\u306f\u30d3\u30c7\u30aa\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6cd5\uff08VPPA\uff09\u3092\u9075\u5b88\u3057\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u5b89\u5168\u306b\u4fdd\u8b77\u3057\u306a\u304c\u3089\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n

Integral Ad Science\u306b\u3064\u3044\u3066<\/p>\n

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