JAKARTA – Vertical dramas have become a new phenomenon among Indonesian people in recent times. Not without reason, most Chinese dramas (dracin) are considered attractive and easily accessible because they go through the cellphone screen.
Responding to this trend, iDramaFlix a digital entertainment ecosystem platform from China is presented in Indonesia to meet the audience’s needs for vertical dramas.
iDramaFlix provides an integrated and seamless viewing experience, supported by a catalog of diverse, interesting, and entertaining titles,” Huang Xiyi, founder & CEO of iDramaFlix, said at a press conference in Kuningan, South Jakarta, Thursday, July 31.
“The shows are designed to be enjoyed flexibly and affordable by the people of Indonesia,” added Huang.
The presence of iDramaFlix certainly does not only show drainage. Huang said that his party wanted to participate in encouraging the growth of the creative industry in Indonesia. This commitment is realized through various collaborative steps, such as cooperating and empowering Indonesian local production houses (PH), as well as involving Indonesian cinematographic art workers, including actors and actresses, storywriters, to screenwriters.
“The commitment of iDramaFlix to grow and grow with Indonesia is evidenced by the current production cooperation that has been established with a number of local PHs to present various new titles that will soon be released to the public,” Huang said.
The collaboration is agreed by Erlyanie as an iDramaFlix partner in Indonesia. He welcomed the presence of this platform, along with the belief that vertical dramas will be one of the main and priority choices in advancing the Indonesian film industry in the digital and mobile-first era.
“It is undeniable that vertical dramas have grown and have a significant market, not only in Indonesia, but also globally. We see this collaboration as an opportunity to develop together in the industry,” said Erlyanie.
Meanwhile, the drama titled My Husband Secret Identity’ produced by Indonesian filmmakers was chosen as Indonesia’s first work to be presented. This vertical drama directed by Chiska Doppert stars Ryan Goutama and Salsabila Zahra as the main characters.
My Husband Secret Identity has a background in love stories and conflicts experienced by married couples. This theme is felt to be still loved by drama lovers because it combines the sincerity of love with matchmaking problems that are full of intrigue.
For information, vertical drama content is a serial drama broadcast format presented in a vertical view, so it can be enjoyed directly via mobile phone without the need to change the position of the screen to horizontal. This format is specifically designed for consumption via cellphone.
Vertical dramas are presented iDramaFlix in short duration, about 1-2 minutes per episode, thus providing easy access and flexibility for viewers to enjoy broadcasts anytime and anywhere.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language.
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