{"id":42231,"date":"2011-03-07T17:30:31","date_gmt":"2011-03-07T17:30:31","guid":{"rendered":"https:\/\/www.wacoca.com\/life\/42231\/"},"modified":"2011-03-07T17:30:31","modified_gmt":"2011-03-07T17:30:31","slug":"old-spice-guy-travels-to-fiji","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/life\/42231\/","title":{"rendered":"Old Spice Guy Travels to Fiji"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/80C_-Jg3FKI\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>\nAs is true with movies, art and any other form of creativity, a classic can never really be re-invented. Oh it&#8217;s not that they aren&#8217;t continuously re-invented . It&#8217;s just that when they are, the results is usually much less than stellar and a sad knock off of the original.<\/p>\n<p>We wouldn&#8217;t entirely say Wieden + Kennedy&#8217;s continued work for Old Spice was heading down that path but, really, has any of the agency&#8217;s work for the brand been as inventive and as inspiring as the original? We think not. But we aren&#8217;t necessarily complaining either. Why?<\/p>\n<p>Because an original will always be an original and follow on work will always be follow on. It&#8217;s just the way of things. And, as with all campaigns, they continue until something better comes along&#8230;or the brand gets a new CMO who promptly fires the ad agency and hires a new one. <\/p>\n<p>Since that&#8217;s not the case here with Old Spice and Weiden + Kennedy, it seems we&#8217;ll be seeing Isaiah Mustafa a bit longer. Mustafa can be seen in a new :15 which highlights the brand&#8217;s Fresh Collection line of deodorant, body spray and body wash.<\/p>\n<p>Enjoy him while he lasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As is true with movies, art and any other form of creativity, a classic can never really be re-invented. Oh it<\/p>\n","protected":false},"author":2,"featured_media":42232,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2755],"tags":[2780,1058,65673,65674,5067,9967],"class_list":{"0":"post-42231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-body-care","8":"tag-body-soap","9":"tag-commercial","10":"tag-isah","11":"tag-mustafa","12":"tag-old-spice-fiji-with-palm-tree-body-wash","13":"tag-oldspice"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/42231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/comments?post=42231"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/42231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media\/42232"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media?parent=42231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/categories?post=42231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/tags?post=42231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}