{"id":354600,"date":"2026-02-24T06:51:28","date_gmt":"2026-02-24T06:51:28","guid":{"rendered":"https:\/\/www.wacoca.com\/life\/354600\/"},"modified":"2026-02-24T06:51:28","modified_gmt":"2026-02-24T06:51:28","slug":"jtb%e3%80%81%e3%80%8cjapan-branding-awards-2025%e3%80%8d%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6%e3%80%8csilver%e3%80%8d%e3%82%92%e5%8f%97%e8%b3%9e%e6%97%85%e8%a1%8c%e4%bc%9a%e7%a4%be%e3%81%ae%e6%9e%a0","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/life\/354600\/","title":{"rendered":"JTB\u3001\u300cJapan Branding Awards 2025\u300d\u306b\u304a\u3044\u3066\u300cSilver\u300d\u3092\u53d7\u8cde\u65c5\u884c\u4f1a\u793e\u306e\u67a0\u3092\u8d85\u3048\u300c\u4ea4\u6d41\u5275\u9020\u4f01\u696d\u300d\u3078\u3002\u793e\u5185\u5916\u3068\u306e\u5171\u5275\u306b\u3088\u308b\u30ab\u30eb\u30c1\u30e3\u30fc\u5909\u9769\u3068\u6210\u679c\u306e\u4e21\u7acb\u3092\u8a55\u4fa1\uff5c\u30cb\u30e5\u30fc\u30b9\u30eb\u30fc\u30e0\uff5cJTB\u30b0\u30eb\u30fc\u30d7\u30b5\u30a4\u30c8"},"content":{"rendered":"<div>\n<div class=\"article_info_detail\">\n                            2026\/02\/24<\/p>\n<p class=\"article_owner\">\u682a\u5f0f\u4f1a\u793eJTB<\/p>\n<\/p><\/div>\n<p>\u3000\u682a\u5f0f\u4f1a\u793eJTB\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u30b8\u30e3\u30d1\u30f3\u304c\u4e3b\u50ac\u3059\u308b\u300cJapan Branding Awards 2025\u300d\u306b\u304a\u3044\u3066\u3001\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u300cSilver\u300d\u3092\u53d7\u8cde\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3000<img loading=\"lazy\" decoding=\"async\" alt=\"20260224_japan_branding_awards_image01.png\" src=\"https:\/\/www.wacoca.com\/life\/wp-content\/uploads\/2026\/02\/20260224_japan_branding_awards_image01.png\" width=\"1141\" height=\"442\" style=\"display: block; margin-left: auto; margin-right: auto;\"\/><\/p>\n<p style=\"text-align: right;\">\u8d08\u8cde\u5f0f\u306e\u69d8\u5b50<\/p>\n<p style=\"text-align: right;\">\u53f3\uff1aJapan Branding Awards 2025\u5be9\u67fb\u526f\u59d4\u54e1\u9577<\/p>\n<p style=\"text-align: right;\">\u5de6\uff1aJTB \u57f7\u884c\u5f79\u54e1 \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53 \u5e83\u5831\u62c5\u5f53 \uff08CMO\uff09\u3000\u98a8\u53e3\u60a6\u5b50<\/p>\n<p>\u3000<\/p>\n<p>\u3000\u300cJapan Branding Awards\u300d\u306f\u3001\u7d44\u7e54\uff08\u4f01\u696d\u30fb\u56e3\u4f53\u3001\u4e8b\u696d\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u306b\u304a\u3051\u308b\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3092\u8a55\u4fa1\u30fb\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b2018\u5e74\u306b\u5275\u8a2d\u3055\u308c\u305f\u30a2\u30ef\u30fc\u30c9\u3067\u3059\u3002\u793e\u4f1a\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3092\u8e0f\u307e\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001\u5c55\u958b\u30fb\u5b9f\u884c\u3001\u7d44\u7e54\u904b\u55b6\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u6210\u679c\u306a\u3069\u306e\u8996\u70b9\u304b\u3089\u7dcf\u5408\u7684\u306b\u5be9\u67fb\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3000<\/p>\n<p>\u25a0\u53d7\u8cde\u306e\u80cc\u666f<\/p>\n<p>JTB\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u4e16\u754c\u7684\u6d41\u884c\u306b\u3088\u308a\u58f2\u4e0a\u306e\u7d047\u5272\u3092\u5931\u3046\u3068\u3044\u3046\u5275\u696d\u4ee5\u6765\u306e\u5371\u6a5f\u3092\u5951\u6a5f\u306b\u3001\u4e8b\u696d\u69cb\u9020\u6539\u9769\u3068\u4e26\u884c\u3057\u3066\u3001\u65c5\u884c\u4f1a\u793e\u306e\u67a0\u3092\u8d85\u3048\u305f\u300c\u4ea4\u6d41\u5275\u9020\u4f01\u696d\u300d\u3078\u306e\u9032\u5316\u3092\u63b2\u3052\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u518d\u69cb\u7bc9\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u53d7\u8cde\u306f\u3001\u7d4c\u55b6\u30d3\u30b8\u30e7\u30f3\u300c\u5730\u7403\u3092\u821e\u53f0\u306b\u300e\u65b0\u300f\u4ea4\u6d41\u6642\u4ee3\u3092\u5207\u308a\u62d3\u304f\u300d\u306e\u3082\u3068\u3001\u793e\u54e1\u4e00\u4eba\u3072\u3068\u308a\u306e\u81ea\u5f8b\u7684\u306a\u884c\u52d5\u5909\u5bb9\u304c\u3001\u793e\u5185\u5916\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u6311\u6226\u30fb\u5171\u5275\u3092\u52a0\u901f\u3055\u305b\u3001\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u30ab\u30eb\u30c1\u30e3\u30fc\u91b8\u6210\u306e\u4e21\u9762\u3067\u696d\u754c\u306e\u67a0\u3092\u8d85\u3048\u305f\u6210\u679c\u3092\u751f\u3093\u3060\u70b9\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3000<\/p>\n<p>\u25a0\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6d3b\u52d5\u6982\u8981<\/p>\n<p>1.\u30d6\u30e9\u30f3\u30c9\u6982\u5ff5\u4f53\u7cfb\u306e\u518d\u69cb\u7bc9\u3068\u3001\u5168\u793e\u54e1\u306b\u3088\u308b\u4fa1\u5024\u89b3\u306e\u5171\u6709<\/p>\n<p>\u7d4c\u55b6\u7406\u5ff5\u30fb\u30d3\u30b8\u30e7\u30f3\u30fb\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30df\u30b9\u30fb\u4fa1\u5024\u89b3\u3092\u4f53\u7cfb\u5316\u3057\u305f\u300cThe JTB Way\u300d\u3092\u518d\u6574\u5099\u3057\u3001\u4ea4\u6d41\u5275\u9020\u4e8b\u696d\u3092\u901a\u3058\u305f\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u793e\u4f1a\u306e\u5b9f\u73fe\u3092\u7d4c\u55b6\u306e\u6839\u5e79\u306b\u636e\u3048\u307e\u3057\u305f\u3002\u793e\u54e1\u304c\u5927\u5207\u306b\u3057\u3001\u65e5\u3005\u306e\u5224\u65ad\u30fb\u884c\u52d5\u306e\u57fa\u6e96\u3068\u306a\u308b\u5171\u901a\u306e\u4fa1\u5024\u89b3\u3068\u3057\u3066\u3001\u7d049,000\u540d\u306e\u793e\u54e1\u306e\u610f\u5fd7\u3092\u53cd\u6620\u3057\u305f\u300cONE JTB Values\u300d\u3092\u7b56\u5b9a\u3002\u7d4c\u55b6\u5c64\u306e\u30ea\u30ec\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u5bfe\u8a71\u578b\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u3092\u901a\u3058\u3001\u7d041.9\u4e07\u4eba\u306e\u5168\u793e\u54e1\u304c\u300c\u81ea\u3089\u306e\u8a00\u8449\u300d\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u8a9e\u308a\u3001\u884c\u52d5\u3078\u3068\u79fb\u3059\u305f\u3081\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3000<\/p>\n<p>2. \u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u578b\u306e\u7d44\u7e54\u98a8\u571f\u5909\u9769\u3068\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u4fa1\u5024\u5171\u5275<\/p>\n<p>\u300cThe JTB Way\u300d\u3092\u4f53\u73fe\u3059\u308b\u305f\u3081\u3001\u81ea\u5f8b\u7684\u306a\u7d44\u7e54\u6d3b\u52d5\u3067\u3042\u308b\u300cSmile\u6d3b\u52d5\u300d\u3092\u5168\u56fd150\u62e0\u70b9\u3067\u5c55\u958b\u3057\u3001\u73fe\u5834\u8d77\u70b9\u3067\u306e\u7d44\u7e54\u98a8\u571f\u6539\u9769\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5b9f\u8df5\u306f\u793e\u5916\u3078\u3082\u5e83\u304c\u308a\u3001\u9ad8\u677e\u652f\u5e97\u3067\u306f\u6f01\u7372\u91cf\u306e\u6e1b\u5c11\u3084\u6d41\u901a\u3055\u308c\u306b\u304f\u3044\u98df\u6750\u306e\u5b58\u5728\u3068\u3044\u3046\u5730\u57df\u8ab2\u984c\u306b\u5411\u304d\u5408\u3044\u306a\u304c\u3089\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u4ea4\u6d41\u3092\u751f\u307f\u51fa\u3059\u62e0\u70b9\u300c\u30af\u30bb\u30e2\u30ce\u30ba\u300d\u3092\u5c55\u958b\u3059\u308b\u306a\u3069\u3001\u5730\u57df\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5171\u5275\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u30012024\u5e74\u304b\u3089\u306f\u672a\u6765\u306e\u4ea4\u6d41\u30a2\u30a4\u30c7\u30a2\u3092\u52df\u308b\u300c\u4ea4\u6d41\u5275\u9020\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3092\u59cb\u52d5\u3002\u3053\u308c\u3089\u4e00\u9023\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300cJTBeing\u300d\u3084\u300cJTB\u516c\u5f0fnote\u300d\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u300c\u4ea4\u6d41\u5275\u9020\u300d\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u793e\u54e1\u306e\u5b9f\u8df5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u5916\u306b\u304a\u3051\u308b\u5171\u611f\u306e\u7372\u5f97\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u91b8\u6210\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3000<\/p>\n<p>3. \u6b21\u4e16\u4ee3\u3092\u898b\u636e\u3048\u305f\u672a\u6765\u3078\u306e\u6295\u8cc7\u3068\u30ab\u30eb\u30c1\u30e3\u30fc\u306e\u9032\u5316<\/p>\n<p>2025\u5e74\u5ea6\u306b\u7b56\u5b9a\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u9577\u671f\u30d3\u30b8\u30e7\u30f3\u300cOPEN FRONTIER 2035\u300d\u306b\u3001\u6b21\u4e16\u4ee3\u3092\u62c5\u3046\u82e5\u624b\u793e\u54e1\uff08\u30b8\u30e5\u30cb\u30a2\u30dc\u30fc\u30c9\uff09\u306e\u63d0\u8a00\u3092\u53d6\u308a\u5165\u308c\u3001\u591a\u69d8\u306a\u8996\u70b9\u3067\u30d6\u30e9\u30f3\u30c9\u3068\u4e8b\u696d\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u7d99\u7d9a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u30012023\u5e74\u3088\u308aDEI\u3092DEIB\uff08\uff0bBelonging\uff09\u3078\u3068\u9032\u5316\u3055\u305b\u3001\u591a\u69d8\u306a\u500b\u6027\u304c\u300c\u5fc3\u7406\u7684\u5b89\u5168\u6027\u300d\u3092\u4fdd\u3061\u306a\u304c\u3089\u8f1d\u304d\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u308a\u51fa\u305b\u308b\u7d44\u7e54\u6587\u5316\u306e\u91b8\u6210\u306b\u6311\u6226\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3000<\/p>\n<p>\u25a0\u4e3b\u50ac\u8005\u8a55\u4fa1\u30b3\u30e1\u30f3\u30c8\uff08Japan Branding Awards 2025 \u5be9\u67fb\u59d4\u54e1\u4f1a\uff09<\/p>\n<p>\u3000\u6b74\u53f2\u3042\u308b\u4f01\u696d\u304c\u5275\u696d\u4ee5\u6765\u306e\u5371\u6a5f\u306b\u76f4\u9762\u3057\u3001\u7d4c\u55b6\u8005\u3068\u793e\u54e1\u304c\u4e00\u4e38\u3068\u306a\u3063\u3066\u672a\u6765\u5fd7\u5411\u306e\u6539\u9769\u3092\u884c\u3044\u3001\u4f01\u696d\u306e\u5e95\u529b\u3092\u62e1\u5f35\u3055\u305b\u305f\u3002\u3042\u308a\u305f\u3044\u59ff\u3078\u306e\u30d1\u30fc\u30bb\u30d7\u30b7\u30e7\u30f3\u30b7\u30d5\u30c8\u306e\u307f\u306a\u3089\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u4e2d\u6838\u6982\u5ff5\u306b\u3082\u660e\u793a\u3057\u3066\u3044\u308b\u300c\u6210\u679c\u306e\u5b9f\u73fe\u306e\u8ffd\u6c42\u300d\u306e\u7d50\u679c\u3001\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u306b\u304a\u3044\u3066\u3082\u5927\u304d\u306a\u6210\u679c\u3092\u751f\u3093\u3067\u3044\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u6d3b\u52d5\u3092\u901a\u3058\u305f\u300c\u4ea4\u6d41\u5275\u9020\u4f01\u696d\u300d\u3078\u306e\u6539\u9769\u306f\u3001\u81ea\u767a\u7684\u3067\u6709\u6a5f\u7684\u306b\u62e1\u5f35\u3059\u308b\u793e\u5185\u5916\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u91b8\u6210\u3057\u3001\u305d\u306e\u3042\u308a\u305f\u3044\u59ff\u306e\u5177\u73fe\u5316\u30fb\u5b9f\u88c5\u306f\u3001\u65c5\u884c\u696d\u754c\u306e\u67a0\u3092\u8d85\u3048\u3066\u529f\u3092\u594f\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u25a0JTB\u4ee3\u8868\u53d6\u7de0\u5f79 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\/>JTB\u5e83\u5831\u5ba4\u300003-5796-5833\uff08\u6771\u4eac\uff09\u300006-7222-0222\uff08\u5927\u962a\uff09\n                        <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2026\/02\/24 \u682a\u5f0f\u4f1a\u793eJTB \u3000\u682a\u5f0f\u4f1a\u793eJTB\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u30b8\u30e3\u30d1\u30f3\u304c\u4e3b\u50ac\u3059\u308b\u300cJapan Branding Awards 2025\u300d\u306b\u304a\u3044\u3066\u3001\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u300c<\/p>\n","protected":false},"author":2,"featured_media":354601,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156671],"tags":[118111,161153,56195,8104,2539,1606,161154,88156,22652,31589,79326,17556,1632,1631],"class_list":{"0":"post-354600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-travel","8":"tag-jtb","10":"tag-ryoko","11":"tag-travel","12":"tag-2539","13":"tag-1606","14":"tag-161154","15":"tag-88156","16":"tag-22652","17":"tag-31589","18":"tag-79326","19":"tag-17556","20":"tag-1632","21":"tag-1631"},"share_on_mastodon":{"url":"https:\/\/wakoka.com\/@life\/116124286371650302","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/354600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/comments?post=354600"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/354600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media\/354601"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media?parent=354600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/categories?post=354600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/tags?post=354600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}