{"id":312989,"date":"2025-07-14T14:11:47","date_gmt":"2025-07-14T14:11:47","guid":{"rendered":"https:\/\/www.wacoca.com\/life\/312989\/"},"modified":"2025-07-14T14:11:47","modified_gmt":"2025-07-14T14:11:47","slug":"why-every-blonde-needs-the-purple-toning-shampoo-botanical-repair-aveda","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/life\/312989\/","title":{"rendered":"Why Every Blonde Needs The Purple Toning Shampoo | Botanical Repair | Aveda"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/9dOkiYCifMI\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>\nKeeping blonde hair bright, cool-toned, and healthy can feel like a constant battle. That\u2019s why we created Botanical Repair Purple Toning Shampoo &#8211; a plant-powered formula that tones and strengthens in one step.<\/p>\n<p>In this video, see how it instantly reduced brassiness by 5x* and saw a visibly brighter, cooler blonde after just one wash. Unlike traditional purple shampoos, this one repairs hair from the inside out, helping reduce breakage while preserving that salon-fresh tone.<\/p>\n<p>Sulfate-free. Silicone-free. Vegan.<\/p>\n<p>Learn More About Botanical Repair Purple Toning Shampoo: https:\/\/www.aveda.com\/product\/5311\/138120\/hair-care\/shampoo\/botanical-repair-purple-toning-shampoo<\/p>\n<p>*Testing on tresses after one use vs. non-toning shampoo.<\/p>\n<p>#Aveda #BotanicalRepair #AvedaHairCare #AvedaPurpleToningShampoo #PurpleToningShampoo #BlondeHair #BlondeHairCare #HealthyHair #BlondeHairRoutine #SulfateFreeShampoo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping blonde hair bright, cool-toned, and healthy can feel like a constant battle. That\u2019s why we created Bot<\/p>\n","protected":false},"author":2,"featured_media":312990,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[132636,615,48777,133228,28269,62957,132643,48936,132634,45481,31,133372,139726,139727,134041,129973,132637,132635,30,133232,139725,68136,134042,48942,614],"class_list":{"0":"post-312989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hair-care","8":"tag-anti-brass-shampoo","9":"tag-aveda","10":"tag-aveda-botanical-repair","11":"tag-aveda-purple-shampoo","12":"tag-blonde-hair-care","13":"tag-blonde-hair-routine","14":"tag-bond-building-shampoo","15":"tag-botanical-repair","16":"tag-botanical-repair-purple-toning-shampoo","17":"tag-clean-haircare","18":"tag-conditioner","19":"tag-cool-blonde-hair","20":"tag-hair-toner-for-blondes","21":"tag-icy-blonde-shampoo","22":"tag-neutralize-brass","23":"tag-plant-powered-haircare","24":"tag-purple-shampoo-for-blondes","25":"tag-purple-toning-shampoo","26":"tag-shampoo","27":"tag-silicone-free-shampoo","28":"tag-sulfate-free-purple-shampoo","29":"tag-sulfate-free-shampoo","30":"tag-tone-and-repair","31":"tag-vegan-haircare","32":"tag-614"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/312989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/comments?post=312989"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/312989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media\/312990"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media?parent=312989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/categories?post=312989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/tags?post=312989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}