{"id":306503,"date":"2025-10-08T11:25:48","date_gmt":"2025-10-08T11:25:48","guid":{"rendered":"https:\/\/www.wacoca.com\/life\/306503\/"},"modified":"2025-10-08T11:25:48","modified_gmt":"2025-10-08T11:25:48","slug":"%e6%98%ad%e5%92%8c%e3%81%ae%e3%82%84%e3%81%95%e3%81%97%e3%81%84%e3%82%b7%e3%83%a3%e3%83%b3%e3%83%97%e3%83%bc%ef%bc%8fthe-gentle-80s-shampoo-that-defined-family-care-in-japan","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/life\/306503\/","title":{"rendered":"\u662d\u548c\u306e\u3084\u3055\u3057\u3044\u30b7\u30e3\u30f3\u30d7\u30fc\uff0fThe Gentle 80s Shampoo That Defined Family Care in Japan"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/CcwfkgG3gVM\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>\n1982\u5e74\u306eCM\u3067\u767b\u5834\u3057\u305f\u306e\u306f\u3001\u82b1\u738b\u306e\u30e1\u30ea\u30c3\u30c8 \u30b7\u30e3\u30f3\u30d7\u30fc\uff06\u30e2\u30a4\u30b9\u30c1\u30e3\u30fc\u30ea\u30f3\u30b9\u3002\u300c\u30d5\u30b1\u30fb\u304b\u3086\u307f\u3092\u9632\u3050\u3001\u3084\u3055\u3057\u3055\u306e\u30b1\u30a2\u300d\u3092\u3046\u305f\u3044\u3001\u5bb6\u65cf\u307f\u3093\u306a\u3067\u4f7f\u3048\u308b\u30b7\u30e3\u30f3\u30d7\u30fc\u3068\u3057\u3066\u4eba\u6c17\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u4fa1\u683c\u306f\u7d04600\u5186\uff08\u73fe\u5728\u306e\u4fa1\u5024\u3067\u7d041,400\u5186\uff09\u3067\u3001\u7537\u6027\u3082\u5973\u6027\u3082\u5b50\u3069\u3082\u3082\u540c\u3058\u30dc\u30c8\u30eb\u3092\u4f7f\u3046\u201c\u5bb6\u65cf\u306e\u9999\u308a\u201d\u304c\u5370\u8c61\u7684\u3067\u3057\u305f\u3002\u30e1\u30ea\u30c3\u30c8\u306f\u4eca\u3082\u8ca9\u58f2\u3055\u308c\u3066\u304a\u308a\u3001\u8a70\u3081\u66ff\u3048\u3084\u74b0\u5883\u914d\u616e\u578b\u30d1\u30c3\u30b1\u30fc\u30b8\u306a\u3069\u3001\u6642\u4ee3\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u5f53\u6642\u306eCM\u306f\u6d3e\u624b\u3055\u3053\u305d\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u662d\u548c\u306e\u5bb6\u5ead\u306b\u3042\u3063\u305f\u7d20\u6734\u306a\u6e29\u304b\u3055\u3068\u6e05\u6f54\u611f\u3092\u611f\u3058\u3055\u305b\u307e\u3059\u3002\u4eca\u898b\u3066\u3082\u3001\u3042\u306e\u9803\u306e\u201c\u304a\u98a8\u5442\u3042\u304c\u308a\u306e\u5b89\u5fc3\u611f\u201d\u304c\u8607\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>This 1982 ad promoted Kao\u2019s Merit Shampoo and Moisture Rinse, with the familiar promise to \u201cprevent dandruff and itching\u201d while keeping hair soft and healthy. Priced around \u00a5600 then (\u2248 \u00a51,400 today after inflation), it was one of Japan\u2019s first family-oriented shampoo brands marketed equally to men, women, and children. Merit remains available today, though with advanced formulas and eco-friendly refills. The 1982 version captured a wholesome, caring tone\u2014simple households, shared bathrooms, and that squeaky-clean Showa image of family life. Modern shampoo ads chase glamour and influencer appeal, but this one worked because it was real: a trusted everyday ritual that smelled like home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1982\u5e74\u306eCM\u3067\u767b\u5834\u3057\u305f\u306e\u306f\u3001\u82b1\u738b\u306e\u30e1\u30ea\u30c3\u30c8 \u30b7\u30e3\u30f3\u30d7\u30fc\uff06\u30e2\u30a4\u30b9\u30c1\u30e3\u30fc\u30ea\u30f3\u30b9\u3002\u300c\u30d5\u30b1\u30fb\u304b\u3086\u307f\u3092\u9632\u3050\u3001\u3084\u3055\u3057\u3055\u306e\u30b1\u30a2\u300d\u3092\u3046\u305f\u3044\u3001\u5bb6\u65cf\u307f\u3093\u306a\u3067\u4f7f\u3048\u308b\u30b7\u30e3\u30f3\u30d7\u30fc\u3068\u3057\u3066\u4eba\u6c17\u3092\u96c6\u3081\u307e\u3057\u305f\u3002\u4fa1\u683c\u306f\u7d04600\u5186\uff08\u73fe\u5728\u306e\u4fa1\u5024\u3067\u7d041,40<\/p>\n","protected":false},"author":2,"featured_media":306504,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[31,30,567],"class_list":{"0":"post-306503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hair-care","8":"tag-conditioner","9":"tag-shampoo","10":"tag-567"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/306503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/comments?post=306503"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/306503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media\/306504"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media?parent=306503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/categories?post=306503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/tags?post=306503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}