{"id":262176,"date":"2025-06-02T17:22:53","date_gmt":"2025-06-02T17:22:53","guid":{"rendered":"https:\/\/www.wacoca.com\/life\/262176\/"},"modified":"2025-06-02T17:22:53","modified_gmt":"2025-06-02T17:22:53","slug":"new-purple-toning-shampoo-blonde-hair-must-have-botanical-repair-aveda","status":"publish","type":"post","link":"https:\/\/www.wacoca.com\/life\/262176\/","title":{"rendered":"NEW Purple Toning Shampoo: Blonde Hair Must-Have | Botanical Repair | Aveda"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/pm7nxLtKPgY\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>\nMeet your blonde\u2019s new secret weapon: the Botanical Repair NEW Purple Toning Shampoo, where sensorial luxury meets science-led innovation.<\/p>\n<p>This Botanical Repair Purple Toning Shampoo is created for blondes, silvers, and those with lightened hair, and it neutralizes unwanted yellow and orange tones 5X more effectively than a non-toning shampoo*, while preserving the integrity of your color and the health of your strands.<\/p>\n<p>Formulated with 94% naturally derived ingredients, it is vegan, cruelty-free, and silicone-free &#8211; aligned with Aveda\u2019s mission of caring for the world we live in and the hair we wear.<br \/>\nThis is not just shampoo.<br \/>\nIt\u2019s a ritual of repair and radiance &#8211; crafted by nature, perfected by science, powered by purpose.<br \/>\nLearn More About Botanical Repair Purple Toning Shampoo: https:\/\/www.aveda.com\/product\/5311\/138120\/hair-care\/shampoo\/botanical-repair-purple-toning-shampoo<\/p>\n<p>*Testing on tresses after one use vs. non-toning shampoo.<\/p>\n<p>Stay connected with Aveda:<br \/>\nInstagram: https:\/\/www.instagram.com\/aveda\/<br \/>\nFacebook: https:\/\/www.facebook.com\/Aveda\/<br \/>\nTwitter: https:\/\/twitter.com\/aveda<br \/>\nPinterest: https:\/\/www.pinterest.com\/aveda\/ <\/p>\n<p>#Aveda #BotanicalRepair #AvedaHairCare #AvedaPurpleToningShampoo #BlondeHair #BlondeHairCare<br \/>\n#BotanicalRepairPurpleToningShampoo #BlondeToning<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet your blonde\u2019s new secret weapon: the Botanical Repair NEW Purple Toning Shampoo, where sensorial luxury m<\/p>\n","protected":false},"author":2,"featured_media":262177,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[132636,615,48777,132640,28269,132643,48936,132633,132634,2503,31,132639,132645,132642,132638,134041,132641,132637,132635,132644,30,93588,68136,134042,48942,614],"class_list":{"0":"post-262176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hair-care","8":"tag-anti-brass-shampoo","9":"tag-aveda","10":"tag-aveda-botanical-repair","11":"tag-aveda-collection","12":"tag-blonde-hair-care","13":"tag-bond-building-shampoo","14":"tag-botanical-repair","15":"tag-botanical-repair-purple-shampoo","16":"tag-botanical-repair-purple-toning-shampoo","17":"tag-clean-beauty","18":"tag-conditioner","19":"tag-cool-blonde-shampoo","20":"tag-hair-color-care","21":"tag-hair-repair-shampoo","22":"tag-hair-toner","23":"tag-neutralize-brass","24":"tag-new-aveda-launch","25":"tag-purple-shampoo-for-blondes","26":"tag-purple-toning-shampoo","27":"tag-salon-quality-hair","28":"tag-shampoo","29":"tag-silicone-free","30":"tag-sulfate-free-shampoo","31":"tag-tone-and-repair","32":"tag-vegan-haircare","33":"tag-614"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/262176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/comments?post=262176"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/posts\/262176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media\/262177"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/media?parent=262176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/categories?post=262176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/life\/wp-json\/wp\/v2\/tags?post=262176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}