Meet your blonde’s new secret weapon: the Botanical Repair NEW Purple Toning Shampoo, where sensorial luxury meets science-led innovation.
This Botanical Repair Purple Toning Shampoo is created for blondes, silvers, and those with lightened hair, and it neutralizes unwanted yellow and orange tones 5X more effectively than a non-toning shampoo*, while preserving the integrity of your color and the health of your strands.
Formulated with 94% naturally derived ingredients, it is vegan, cruelty-free, and silicone-free – aligned with Aveda’s mission of caring for the world we live in and the hair we wear.
This is not just shampoo.
It’s a ritual of repair and radiance – crafted by nature, perfected by science, powered by purpose.
Learn More About Botanical Repair Purple Toning Shampoo: https://www.aveda.com/product/5311/138120/hair-care/shampoo/botanical-repair-purple-toning-shampoo
*Testing on tresses after one use vs. non-toning shampoo.
Stay connected with Aveda:
Instagram: https://www.instagram.com/aveda/
Facebook: https://www.facebook.com/Aveda/
Twitter: https://twitter.com/aveda
Pinterest: https://www.pinterest.com/aveda/
#Aveda #BotanicalRepair #AvedaHairCare #AvedaPurpleToningShampoo #BlondeHair #BlondeHairCare
#BotanicalRepairPurpleToningShampoo #BlondeToning