Keeping blonde hair bright, cool-toned, and healthy can feel like a constant battle. That’s why we created Botanical Repair Purple Toning Shampoo – a plant-powered formula that tones and strengthens in one step.
In this video, see how it instantly reduced brassiness by 5x* and saw a visibly brighter, cooler blonde after just one wash. Unlike traditional purple shampoos, this one repairs hair from the inside out, helping reduce breakage while preserving that salon-fresh tone.
Sulfate-free. Silicone-free. Vegan.
Learn More About Botanical Repair Purple Toning Shampoo: https://www.aveda.com/product/5311/138120/hair-care/shampoo/botanical-repair-purple-toning-shampoo
*Testing on tresses after one use vs. non-toning shampoo.
#Aveda #BotanicalRepair #AvedaHairCare #AvedaPurpleToningShampoo #PurpleToningShampoo #BlondeHair #BlondeHairCare #HealthyHair #BlondeHairRoutine #SulfateFreeShampoo

3 Comments
Hoping you guys come out with a matching conditioner !
I thought it was a add
it looks exactly the same 😭