Keeping blonde hair bright, cool-toned, and healthy can feel like a constant battle. That’s why we created Botanical Repair Purple Toning Shampoo – a plant-powered formula that tones and strengthens in one step.

In this video, see how it instantly reduced brassiness by 5x* and saw a visibly brighter, cooler blonde after just one wash. Unlike traditional purple shampoos, this one repairs hair from the inside out, helping reduce breakage while preserving that salon-fresh tone.

Sulfate-free. Silicone-free. Vegan.

Learn More About Botanical Repair Purple Toning Shampoo: https://www.aveda.com/product/5311/138120/hair-care/shampoo/botanical-repair-purple-toning-shampoo

*Testing on tresses after one use vs. non-toning shampoo.

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