Blonde is not one shade, one texture, or one definition.
The NEW Botanical Repair Purple Toning Shampoo by Aveda is designed to support all expressions of blonde – natural, lightened, or color-treated. Formulated to neutralize brassiness by up to 5X* compared to a non-toning shampoo, it also helps strengthen and repair hair with plant-powered bond-building technology.
Learn More About Botanical Repair Purple Toning Shampoo: https://www.aveda.com/product/5311/138120/hair-care/shampoo/botanical-repair-purple-toning-shampoo
*Testing on tresses after one use vs. non-toning shampoo.
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