![](\"https:\/\/www.wacoca.com\/games\/wp-content\/uploads\/2025\/11\/146853-8-928ef9e3d53051c9743915efa1d908d8-1200x628.png\"\/)
Mistplay\u300c2025\u5e74\u7248\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u6bd4\u8f03\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u516c\u958b<\/p>\nMistplay\u300c2025\u5e74\u7248\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u6bd4\u8f03\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u516c\u958b<\/p>\n
\uff08\u30ab\u30ca\u30c0\u30fb\u30b1\u30d9\u30c3\u30af\u5dde\u30e2\u30f3\u30c8\u30ea\u30aa\u30fc\u30eb\u5e02\u3067\u73fe\u5730\u6642\u95932025\u5e7411\u67084\u65e5\u306b\u767a\u8868\u3055\u308c\u305f\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u6284\u8a33\u3067\u3059\u3002\uff09<\/p>\n
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Mistplay\u304c6,000\u4eba\u4ee5\u4e0a\u306e\u30b2\u30fc\u30de\u30fc\uff0818\u6b73\u4ee5\u4e0a\uff09\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306e\u5c02\u9580\u5bb6\u306b\u3088\u308b\u89e3\u8aac\u3092\u57fa\u306b\u4f5c\u6210\u3057\u305f\u300c2025\u5e74\u7248\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u6bd4\u8f03\u30ec\u30dd\u30fc\u30c8\u300d\u3067\u306f\u3001\u65e5\u672c\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u97d3\u56fd\u3068\u3044\u3046\u4e16\u754c\u3067\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30b2\u30fc\u30e0\u3092\u898b\u3064\u3051\u3001\u904a\u3073\u3001\u305d\u3057\u3066\u8ab2\u91d1\u3059\u308b\u884c\u52d5\u306b\u6839\u672c\u7684\u306a\u9055\u3044\u304c\u3042\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u306b\u306f\u3001\u3069\u306e\u56fd\u3067\u3042\u3063\u3066\u3082\u3001\u5404\u8981\u7d20\u3092\u5404\u56fd\u306e\u5730\u57df\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n
\u30ec\u30dd\u30fc\u30c8\u306e\u4e3b\u306a\u8abf\u67fb\u7d50\u679c\uff1a\u00a0<\/p>\n
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\u516c\u5f0f\u30a6\u30a7\u30d6\u30b9\u30c8\u30a2\uff08\u30a2\u30d7\u30ea\u5916\u8ab2\u91d1\uff09\u306f\u65e5\u97d3\u3067\u666e\u53ca\u304c\u9032\u3080\u4e00\u65b9\u3001\u7c73\u82f1\u3067\u306f\u4f38\u3073\u60a9\u307f\u00a0\u2013 \u65e5\u672c\u3068\u97d3\u56fd\u3067\u306f\u516c\u5f0f\u30a6\u30a7\u30d6\u30b9\u30c8\u30a2\u304c\u7740\u5b9f\u306b\u62e1\u5927\u4e2d\u3067\u3001\u97d3\u56fd\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u304a\u3088\u305d\u534a\u6570\uff0843%\uff09\u3068\u3001\u65e5\u672c\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306e4\u5206\u306e1\u4ee5\u4e0a\uff0827%\uff09\u306b\u516c\u5f0f\u30a6\u30a7\u30d6\u30b9\u30c8\u30a2\u3067\u306e\u8cfc\u5165\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u7c73\u82f1\u3067\u306f\u8a8d\u77e5\u5ea6\u30fb\u5229\u7528\u7387\u306e\u3044\u305a\u308c\u3082\u4f4e\u304f\u3001\u3053\u306e\u6982\u5ff5\u81ea\u4f53\u3092\u77e5\u3089\u306a\u3044\u4eba\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u00a0<\/p>\n
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Mistplay\u306eAPAC\u30bc\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001Suzie Kim\uff08\u30b9\u30fc\u30b8\u30fc\u30fb\u30ad\u30e0\uff09\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n
\u300c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30de\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30fbLTV*2\u30fb\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3*3\u306b\u304a\u3044\u3066\u300e\u3059\u3079\u3066\u306e\u5e02\u5834\u3067\u540c\u3058\u6226\u7565\u306f\u901a\u7528\u3057\u306a\u3044\u300f\u3053\u3068\u3092\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u660e\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u95a2\u5fc3\u3084\u652f\u51fa\u3092\u52b9\u679c\u7684\u306b\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u8868\u9762\u7684\u306a\u6226\u7565\u3092\u8d85\u3048\u3001\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u3092\u5f62\u3065\u304f\u308b\u72ec\u81ea\u306e\u7fd2\u6163\u3001\u52d5\u6a5f\u3001\u767a\u898b\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u3001\u5730\u57df\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u5e02\u5834\u3067\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3001\u9577\u671f\u7684\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u69cb\u7bc9\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u300d\u00a0<\/p>\n
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\u3055\u3089\u306b\u3001\u682a\u5f0f\u4f1a\u793eMOTTO\u3000\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u4f50\u85e4\u57fa\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n
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\u3088\u308a\u8a73\u7d30\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u3001\u696d\u754c\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3001\u4e0b\u8a18\u30ec\u30dd\u30fc\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n
*1 IAP: In-App-Purchase\uff08\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff09\u00a0<\/p>\n
*2 LTV: \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Life Time Value\uff09\u00a0<\/p>\n
*3 \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3: \u4e00\u5ea6\u7372\u5f97\u3057\u305f\u9867\u5ba2\u304c\u96e2\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u304f\u308c\u308b\u72b6\u614b\u3092\u7dad\u6301\u3059\u308b\u3053\u3068<\/p>\n
\u3010Mistplay\u306b\u3064\u3044\u3066\u3011\u00a0<\/p>\n
Mistplay\u306f2015\u5e74\u306b\u30ab\u30ca\u30c0\u306e\u30e2\u30f3\u30c8\u30ea\u30aa\u30fc\u30eb\u5e02\u3067\u5275\u696d\u3057\u3066\u4ee5\u6765\u3001\u4e16\u754c\u4e2d\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u304a\u3088\u3073\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u5411\u3051\u3066\u3001\u4e00\u8cab\u3057\u3066\u300c\u30b2\u30fc\u30e0\u3067\u30dd\u30a4\u6d3b\u300d\u306b\u307e\u3064\u308f\u308b\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u304a\u3088\u3073\u53ce\u76ca\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5b9f\u7e3e\u3042\u308bMistplay\u72ec\u81ea\u306eHelios AI\u30a8\u30f3\u30b8\u30f3\u3068\u300c\u30b2\u30fc\u30e0\u3067\u30dd\u30a4\u6d3b\u300d\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002\u6700\u8fd1\u3067\u306f\u30012025\u5e74\u306eSingular ROI\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3067\u300cGlobal Scaled Ad Partner\uff08Android\uff09\u300d\u306e\u30c8\u30c3\u30d7\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002Mistplay\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u9023\u643a\u3057\u3001\u300c\u30b2\u30fc\u30e0\u3067\u30dd\u30a4\u6d3b\u300d\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u62e1\u5927\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 \u8a73\u7d30\u306f ja.business.mistplay.com\u00a0\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u00a0<\/p>\n
\u672c\u793e\u6240\u5728\u5730\uff1a1001 Robert-Bourassa, Suite 200, Montr\u00e9al, QC, H3B 0A7, Canada<\/p>\n
\u3010\u672c\u4ef6\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u5148\u3011\u00a0<\/p>\n
Mistplay PR\u30c1\u30fc\u30e0\u3000\u6816\u5ddd\u30fb\u83ca\u6c60<\/p>\n
mistplay@inoue-pr.com<\/p>\n
Julia Hong, Director of Marketing, Demand Generation\u00a0<\/p>\n
julia@mistplay.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Mistplay\u300c2025\u5e74\u7248\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u6bd4\u8f03\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u516c\u958b \uff08\u30ab\u30ca\u30c0\u30fb\u30b1\u30d9\u30c3\u30af\u5dde\u30e2\u30f3\u30c8\u30ea\u30aa\u30fc\u30eb\u5e02\u3067\u73fe\u5730\u6642\u95932025\u5e7411\u67084\u65e5\u306b\u767a\u8868\u3055\u308c\u305f\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u6284\u8a33\u3067\u3059\u3002\uff09 \u300c\u30b2\u30fc\u30e0\u3067\u30dd\u30a4\u6d3b\u300d\u306b\u307e\u3064\u308f\u308b\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u304a<\/p>\n","protected":false},"author":4,"featured_media":1255985,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[380362],"tags":[36,56,34836,416,34834,409504,380468,12943,21,5291,224017,18515,71720,380467,380466,265323,15382,1546],"class_list":{"0":"post-1255984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-game-news","8":"tag-gaming","9":"tag-game","10":"tag-game-news","11":"tag-games","12":"tag-gaming-news","13":"tag-mistplay4","14":"tag-pr-times","15":"tag-12943","16":"tag-21","17":"tag-5291","18":"tag-224017","19":"tag-18515","20":"tag-71720","21":"tag-380467","22":"tag-380466","23":"tag-265323","24":"tag-15382","25":"tag-1546"},"share_on_mastodon":{"url":"https:\/\/wakoka.com\/@games\/115494700158137078","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts\/1255984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/comments?post=1255984"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts\/1255984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/media\/1255985"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/media?parent=1255984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/categories?post=1255984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/tags?post=1255984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}