![\"コラム：任天堂「スイッチ２」好スタート、価格戦略で優位に\"\/](\"https:\/\/www.wacoca.com\/games\/wp-content\/uploads\/2025\/08\/TOV3KHSJZ5PDHMDZ72ZUD6NQJM.jpg\")
<\/p>\n<\/p>\n
\u3000\u4efb\u5929\u5802\u306e\u65b0\u578b\u5bb6\u5ead\u7528\u30b2\u30fc\u30e0\u6a5f\u300c\u30cb\u30f3\u30c6\u30f3\u30c9\u30fc\u30b9\u30a4\u30c3\u30c1\uff12\u300d\u306f\u3001\u3053\u308c\u4ee5\u4e0a\u306b\u306a\u3044\u597d\u30b9\u30bf\u30fc\u30c8\u3092\u5207\u3063\u305f\u3002\u5199\u771f\u306f\u540c\u30b2\u30fc\u30e0\u6a5f\u3092\u8cfc\u5165\u3059\u308b\u7537\u6027\u3089\u3002\uff16\u6708\uff15\u65e5\u3001\u6771\u4eac\u3067\u64ae\u5f71\uff08\uff12\uff10\uff12\uff15\u5e74\u3000\u30ed\u30a4\u30bf\u30fc\/Issei Kato\uff09<\/p>\n
\uff3b\u9999\u6e2f\u3000\uff14\u65e5\u3000\u30ed\u30a4\u30bf\u30fc\u3000BREAKINGVIEWS\uff3d – \u4efb\u5929\u5802(7974.T), opens new tab\u306e\u65b0\u578b\u5bb6\u5ead\u7528\u30b2\u30fc\u30e0\u6a5f\u300c\u30cb\u30f3\u30c6\u30f3\u30c9\u30fc\u30b9\u30a4\u30c3\u30c1\uff12\u300d\u306f\u3001\u3053\u308c\u4ee5\u4e0a\u306b\u306a\u3044\u597d\u30b9\u30bf\u30fc\u30c8\u3092\u5207\u3063\u305f\u3002\u30b8\u30a7\u30d5\u30ea\u30fc\u30ba\u306b\u3088\u308b\u3068\u3001\u5927\u30d2\u30c3\u30c8\u4f5c\u30cb\u30f3\u30c6\u30f3\u30c9\u30fc\u30b9\u30a4\u30c3\u30c1\u306e\u5f8c\u7d99\u6a5f\u3067\u3042\u308b\u30b9\u30a4\u30c3\u30c1\uff12\u306e\u8ca9\u58f2\u53f0\u6570\u306f\u4eca\u5e74\u5ea6\u7b2c\uff11\u30fb\u56db\u534a\u671f\u306b\uff15\uff18\uff10\u4e07\u53f0\u306b\u9054\u3057\u3001\u30b2\u30fc\u30e0\u696d\u754c\u306e\u6700\u9ad8\u8a18\u9332\u3092\u66f4\u65b0\u3057\u305f\u3002<\/p>\n
\u4efb\u5929\u5802\u304c\uff11\u65e5\u767a\u8868\u3057\u305f\u6c7a\u7b97\u5831\u544a\u306b\u3088\u308c\u3070\u3001\u672c\u4f53\u3068\u540c\u6642\u306b\u767a\u58f2\u3055\u308c\u305f\u30bd\u30d5\u30c8\u300c\u30de\u30ea\u30aa\u30ab\u30fc\u30c8\u30ef\u30fc\u30eb\u30c9\u300d\u3082\uff15\uff16\uff10\u4e07\u672c\u3092\u58f2\u308a\u4e0a\u3052\u305f\u3002\uff11\u672c\uff18\uff10\u30c9\u30eb\u3068\u3044\u3046\u7570\u4f8b\u306e\u9ad8\u4fa1\u683c\u8a2d\u5b9a\u3078\u306e\u61f8\u5ff5\u304c\u3042\u3063\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u672c\u4f53\uff11\u53f0\u306b\u3064\u304d\u307b\u307c\uff11\u672c\u306e\u30bd\u30d5\u30c8\u304c\u8ca9\u58f2\u3055\u308c\u305f\u8a08\u7b97\u306b\u306a\u308b\u3002<\/p>\n
\u904e\u53bb\u6700\u9ad8\u4fa1\u683c\u3068\u306a\u308b\uff14\uff15\uff10\u30c9\u30eb\u306e\u30b2\u30fc\u30e0\u6a5f\u672c\u4f53\u3068\u30bd\u30d5\u30c8\u3092\u30bb\u30c3\u30c8\u306b\u3057\u3066\u3001\u5272\u5b89\u306a\u4fa1\u683c\u3067\u8cfc\u5165\u3067\u304d\u308b\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u8ca9\u58f2\u6bd4\u7387\u304c\u62bc\u3057\u4e0a\u3052\u3089\u308c\u305f\u9762\u3082\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u30d5\u30a1\u30f3\u304c\u672c\u4f53\u3068\u30bd\u30d5\u30c8\u306e\u4e21\u65b9\u306b\u5bfe\u3057\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u652f\u6255\u3046\u610f\u6b32\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002<\/p>\n
\u7c73\u56fd\u5e02\u5834\u5411\u3051\u306e\u30b9\u30a4\u30c3\u30c1\uff12\u306f\u30d9\u30c8\u30ca\u30e0\u304b\u3089\u51fa\u8377\u3055\u308c\u3066\u3044\u308b\u3002\u7c73\u30c8\u30e9\u30f3\u30d7\u653f\u6a29\u306f\u30d9\u30c8\u30ca\u30e0\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u95a2\u7a0e\u3092\uff12\uff10%\u306b\u8a2d\u5b9a\u3057\u305f\u304c\u3001\uff2a\uff30\u30e2\u30eb\u30ac\u30f3\u306e\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u4efb\u5929\u5802\u306e\u696d\u7e3e\u306b\u306f\u6765\u5e74\u307e\u3067\u307b\u3068\u3093\u3069\u5f71\u97ff\u304c\u51fa\u306a\u3044\u3068\u307f\u3066\u3044\u308b\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\uff14\u65e5\u306b\u4efb\u5929\u5802\u306e\u682a\u4fa1\u304c\u4e00\u6642\uff16%\u8fd1\u304f\u4e0a\u6607\u3057\u305f\u306e\u3082\u4e0d\u601d\u8b70\u3067\u306f\u306a\u3044\u3002<\/p>\n
![\"Line](\"https:\/\/www.wacoca.com\/games\/wp-content\/uploads\/2025\/08\/chart.png\")
Line chart of change in Nintendo share price year to date 2025<\/p>\n
\u3057\u304b\u3057\u3001\u6642\u4fa1\u7dcf\u984d\uff11\uff11\uff10\uff10\u5104\u30c9\u30eb\u306b\u4e0a\u308b\u4efb\u5929\u5802\u306f\u6700\u65b0\u306e\u696d\u7e3e\u898b\u901a\u3057\u3067\u7c73\u95a2\u7a0e\u306e\u300c\u5927\u304d\u306a\u5f71\u97ff\u306f\u306a\u3044\u300d\u3068\u3057\u306a\u304c\u3089\u3082\u3001\u4eca\u5e74\u5ea6\u306e\u30b9\u30a4\u30c3\u30c1\uff12\u306e\u8ca9\u58f2\u53f0\u6570\u4e88\u6e2c\u3092\uff11\uff15\uff10\uff10\u4e07\u53f0\u306b\u636e\u3048\u7f6e\u304f\u306a\u3069\u3001\u3044\u3064\u3082\u306e\u614e\u91cd\u306a\u59ff\u52e2\u3092\u5d29\u3055\u306a\u304b\u3063\u305f\u3002\u3088\u308a\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u521d\u4ee3\u30b9\u30a4\u30c3\u30c1\u306e\u4fa1\u683c\u3092\u5e73\u5747\uff11\uff14\uff05\u5f15\u304d\u4e0a\u3052\u308b\u3068\u767a\u8868\u3057\u305f\u3053\u3068\u3060\u3002\u95a2\u7a0e\u306b\u3064\u3044\u3066\u8a00\u53ca\u306f\u306a\u304b\u3063\u305f\u304c\u3001\u5f8c\u7d99\u6a5f\u306b\u3064\u3044\u3066\u3082\u4fa1\u683c\u8abf\u6574\u304c\u300c\u5c06\u6765\u7684\u306b\u5fc5\u8981\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u8b66\u544a\u3057\u305f\u3002<\/p>\n
\u30b9\u30a4\u30c3\u30c1\uff12\u306e\u4fa1\u683c\u304c\uff11\uff14%\u4e0a\u6607\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306f\u672c\u4f53\uff11\u53f0\u3042\u305f\u308a\uff15\uff11\uff10\u30c9\u30eb\u4ee5\u4e0a\u3092\u8ca0\u62c5\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u30e9\u30a4\u30d0\u30eb\u3067\u3042\u308b\u30bd\u30cb\u30fc\u306e\u3088\u308a\u9ad8\u6027\u80fd\u306a\u300c\u30d7\u30ec\u30a4\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\uff15\uff08\uff30\uff33\uff15\uff09\u300d\u306e\u30c7\u30a3\u30b9\u30af\u30c9\u30e9\u30a4\u30d6\u975e\u642d\u8f09\u30e2\u30c7\u30eb\u306e\u4fa1\u683c\uff14\uff15\uff10\u30c9\u30eb\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308b\u3002<\/p>\n
\u305f\u3060\u3001\u300c\u30b9\u30fc\u30d1\u30fc\u30de\u30ea\u30aa\u300d\u3084\u300c\u30bc\u30eb\u30c0\u306e\u4f1d\u8aac\u300d\u300c\u30dd\u30b1\u30c3\u30c8\u30e2\u30f3\u30b9\u30bf\u30fc\u300d\u3068\u3044\u3063\u305f\u3001\u4efb\u5929\u5802\u306e\u30b2\u30fc\u30e0\u6a5f\u8ca9\u58f2\u3092\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u727d\u5f15\u3057\u3066\u304d\u305f\u4eba\u6c17\u30b7\u30ea\u30fc\u30ba\u304c\u30bd\u30cb\u30fc\u306b\u306f\u306a\u3044\u3002\u307e\u305f\u3001\u30b9\u30a4\u30c3\u30c1\uff12\u5c02\u7528\u30bd\u30d5\u30c8\u306e\u300c\u30c9\u30f3\u30ad\u30fc\u30b3\u30f3\u30b0\u30d0\u30ca\u30f3\u30b6\u300d\u304c\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u308b\u3053\u3068\u3082\u3001\u4e0b\u534a\u671f\u306e\u8ca9\u58f2\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u898b\u8fbc\u307f\u3060\u3002<\/p>\n
\u3055\u3089\u306b\u30bd\u30cb\u30fc\u306f\u4eca\u5e74\u3001\uff30\uff33\uff15\u306e\u8ca9\u58f2\u3092\u3051\u3093\u5f15\u3059\u308b\u3068\u671f\u5f85\u3055\u308c\u3066\u3044\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u30b2\u30fc\u30e0\u300c\u30b0\u30e9\u30f3\u30c9\u30fb\u30bb\u30d5\u30c8\u30fb\u30aa\u30fc\u30c8\uff36\uff29\u300d\u306e\u767a\u58f2\u304c\u5ef6\u671f\u3055\u308c\u305f\u305f\u3081\u3001\u5e74\u672b\u5546\u6226\u306e\u76ee\u7389\u3092\u6b20\u304f\u3053\u3068\u306b\u306a\u308b\u3002\u3053\u308c\u306f\u4efb\u5929\u5802\u306b\u3068\u3063\u3066\u5229\u76ca\u3092\u4f38\u3070\u3059\u597d\u6a5f\u3068\u306a\u308b\u304c\u3001\u4fa1\u683c\u3092\u6025\u6fc0\u306b\u5f15\u304d\u4e0a\u3052\u904e\u304e\u308b\u3068\u88cf\u76ee\u306b\u51fa\u308b\u30ea\u30b9\u30af\u3082\u3042\u308b\u3002<\/p>\n
\u4efb\u5929\u5802\u306e\u7d14\u58f2\u4e0a\u9ad8\u306e\uff14\uff10%\u3092\u5360\u3081\u308b\u7c73\u56fd\u304c\u30ea\u30bb\u30c3\u30b7\u30e7\u30f3\uff08\u666f\u6c17\u5f8c\u9000\uff09\u306b\u9665\u308c\u3070\u53ce\u76ca\u304c\u5727\u8feb\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u307e\u3067\u306e\u597d\u8abf\u306a\u8ca9\u58f2\u5b9f\u7e3e\u306f\u5024\u4e0a\u3052\u3059\u308b\u3053\u3068\u3092\u6b63\u5f53\u5316\u3059\u308b\u5f37\u529b\u306a\u7406\u7531\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u65e9\u671f\u306b\u5b9f\u65bd\u3059\u3079\u304d\u5341\u5206\u306a\u6839\u62e0\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n
\u25cf\u80cc\u666f\u3068\u306a\u308b\u30cb\u30e5\u30fc\u30b9 \uff0a\u4efb\u5929\u5802\u30014\u25006\u6708\u671f\u306f4.4\uff05\u306e\u55b6\u696d\u5897\u76ca\u3000\u300c\u30b9\u30a4\u30c3\u30c1\uff12\u300d\u8ca9\u58f2\u597d\u8abf \u3082\u3063\u3068\u898b\u308b \uff08\u7b46\u8005\u306f\u300cReuters Breakingviews\u300d\u306e\u30b3\u30e9\u30e0\u30cb\u30b9\u30c8\u3067\u3059\u3002\u672c\u30b3\u30e9\u30e0\u306f\u7b46\u8005\u306e\u500b\u4eba\u7684\u898b\u89e3\u306b\u57fa\u3065\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\uff09<\/p>\n
\u79c1\u305f\u3061\u306e\u884c\u52d5\u898f\u7bc4\uff1a\u30c8\u30e0\u30bd\u30f3\u30fb\u30ed\u30a4\u30bf\u30fc\u300c\u4fe1\u983c\u306e\u539f\u5247\u300d, opens new tab<\/p>\n
\u7b46\u8005\u306f\u300cReuters Breakingviews\u300d\u306e\u30b3\u30e9\u30e0\u30cb\u30b9\u30c8\u3067\u3059\u3002\u672c\u30b3\u30e9\u30e0\u306f\u7b46\u8005\u306e\u500b\u4eba\u7684\u898b\u89e3\u306b\u57fa\u3065\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
![\"Hudson](\"https:\/\/www.wacoca.com\/games\/wp-content\/uploads\/2025\/08\/https:\/\/author-service-images-prod-us-east-1.publishing.aws.arc.pub\/reuters\/151f620d-2054-427a-8665-.jpeg\")
<\/p>\n
Hudson Lockett is the Asia Columnist for Reuters Breakingviews in Hong Kong. Before joining Reuters in 2024, Hudson spent seven years at the Financial Times, most recently serving as the paper\u2019s Asia capital markets correspondent. Prior to this he was editor of China Economic Review in Shanghai. Hudson has degrees in Journalism and Japanese from The University of Texas. He speaks Chinese.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u3000\u4efb\u5929\u5802\u306e\u65b0\u578b\u5bb6\u5ead\u7528\u30b2\u30fc\u30e0\u6a5f\u300c\u30cb\u30f3\u30c6\u30f3\u30c9\u30fc\u30b9\u30a4\u30c3\u30c1\uff12\u300d\u306f\u3001\u3053\u308c\u4ee5\u4e0a\u306b\u306a\u3044\u597d\u30b9\u30bf\u30fc\u30c8\u3092\u5207\u3063\u305f\u3002\u5199\u771f\u306f\u540c\u30b2\u30fc\u30e0\u6a5f\u3092\u8cfc\u5165\u3059\u308b\u7537\u6027\u3089\u3002\uff16\u6708\uff15\u65e5\u3001\u6771\u4eac\u3067\u64ae\u5f71\uff08\uff12\uff10\uff12\uff15\u5e74\u3000\u30ed\u30a4\u30bf\u30fc\/Issei Kato\uff09 \uff3b\u9999\u6e2f\u3000\uff14\u65e5\u3000\u30ed\u30a4\u30bf\u30fc\u3000B<\/p>\n","protected":false},"author":4,"featured_media":1194835,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[380362],"tags":[36,398543,3587,389401,389379,398544,389380,398545,393501,398540,398546,398542,398547,398541,389381,98407,390199,390201,398554,389403,389400,389402,389383,132927,33534,135478,56,34836,416,34834,390203,44782,389386,389387,2033,390206,390426,1590,72768,389391,93260,216904,389392,396644,389396,3937,60112,389398,389378,398548,398549,389399,285728,398550,398551,398552,398553,12943,21,5291,224017],"class_list":{"0":"post-1194834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-game-news","8":"tag-gaming","9":"tag-anlins","10":"tag-asia","11":"tag-asxpac","12":"tag-bact","13":"tag-bisv","14":"tag-biz","15":"tag-bnk","16":"tag-bojj","17":"tag-brv","18":"tag-brvcv","19":"tag-brvf","20":"tag-bsvc","21":"tag-clm","22":"tag-cmpny","23":"tag-cn","24":"tag-cycp","25":"tag-cycs","26":"tag-destnojpzam","27":"tag-destnojpztm","28":"tag-easia","29":"tag-emrg","30":"tag-ent","31":"tag-fes","32":"tag-fin","33":"tag-fins","34":"tag-game","35":"tag-game-news","36":"tag-games","37":"tag-gaming-news","38":"tag-gamveh","39":"tag-gen","40":"tag-jfor","41":"tag-jln","42":"tag-jp","43":"tag-leis","44":"tag-news1","45":"tag-play","46":"tag-pol","47":"tag-publ","48":"tag-rep","49":"tag-res","50":"tag-resf","51":"tag-stx","52":"tag-swit","53":"tag-tech","54":"tag-tmt","55":"tag-topcmb","56":"tag-topnws","57":"tag-trd","58":"tag-trf","59":"tag-trn","60":"tag-vgame","61":"tag-xdnp","62":"tag-xpco","63":"tag-xpmf","64":"tag-xrnp","65":"tag-12943","66":"tag-21","67":"tag-5291","68":"tag-224017"},"share_on_mastodon":{"url":"https:\/\/wakoka.com\/@games\/114970984411654080","error":""},"_links":{"self":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts\/1194834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/comments?post=1194834"}],"version-history":[{"count":0,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/posts\/1194834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/media\/1194835"}],"wp:attachment":[{"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/media?parent=1194834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/categories?post=1194834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wacoca.com\/games\/wp-json\/wp\/v2\/tags?post=1194834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}