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Toei establishes game business brand "Toei Games", starting with development on Steam, with titles to be announced on April 24.
In ゲーム最新情報

Toei establishes game business brand “Toei Games”, starting with development on Steam, with titles to be announced on April 24.

Toei Co., Ltd. has announced the establishment of ” Toei Games, ” a video game business brand. In this 75th anniversary year of the company’s founding, Toei is making a full-scale entry into the video game field as a new pillar of its business alongside its film, television, and animation businesses.

Toei has established “Toei Games” as its game business brand!
東映ゲームズ Toei GamesPR TIMES

Toei Company, Ltd., a leading movie, TV and animation company, announced the establishment of a new game business brand, ” Toei Games “. The company’s first initiative will be to launch its games on the PC gaming platform Steam, followed by Nintendo Switch and PlayStation®. After that, the company plans to expand to home video game consoles such as Nintendo Switch, PlayStation, and Xbox.

The initial lineup, which will be announced at a later date, will not be based on Toei’s existing IP, but will be completely new game titles created by talented domestic and international creators. Details of the titles will be announced on Friday, April 24, 2026.

The “Toei Games” brand logo was created by Kairosoft, a company known for its warm, dot-picture artwork and addictive management simulations. Kairosoft also created the pixel-animated version of the opening image “Waves on the Rough Isle,” which has become synonymous with Toei films. The logo is a fusion of Toei’s tradition and Kairosoft’s playful spirit.

Comment from Fumio Yoshimura, President and Representative Director of Toei Co.

Toei Company, Ltd. has launched a new game brand, “Toei Games,” and is now taking on the challenge of entering a new area of the game business. Toei has clearly positioned this business as a “new pillar” alongside Toei’s existing mainstay film, television, and entertainment businesses, and intends to focus its efforts on it.

Games are an extremely global form of entertainment that continues to expand beyond language and national borders. The medium- to long-term vision of the TOEI Group, “TOEI NEW WAVE 2033,” aims to deliver the “stories” created by TOEI to the entire world. Toei Games’ goal is to create and deliver “Monogatari” (stories) to the world.

Toei Games aims to create new IP from scratch, without limiting itself to utilizing existing IP. Toei Games will bring the technology and know-how it has cultivated through video production to the new game business, and deliver entertainment experiences that only Toei can provide to players around the world.

Please look forward to Toei’s new challenge.

PR TIMES

Kairokun, the representative of Kairosoft Corporation, comments

I had a dream that sleepless days would begin the day I was given the great responsibility of creating a logo. What is a suitable logo for the game industry, which is going through a rough patch in a futon……………….. The logo was completed to celebrate a new beginning with the refreshing spring weather. Yippee!

PR TIMES

For more information, please visit the official website of Toei Games or official X (@toei_games ).

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