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LE SSERAFIM (르세라핌) 'Kawaii (Prod. Gen Hoshino)' OFFICIAL MV
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LE SSERAFIM (르세라핌) ‘Kawaii (Prod. Gen Hoshino)’ OFFICIAL MV



LE SSERAFIM (르세라핌) ‘Kawaii (Prod. Gen Hoshino)’ OFFICIAL MV

Night so dark but I got the glow Never be in danger Take my hand, won’t be alone Light it up together Heading to the top Going so fast, when the beat speeds up Don’t look back, yeah we know what’s up On your mark Ready, get, set, go! And you know, rain or snow Makes it hard some days But your heart will lead you toward What your soul is searching for Ups and downs, stormy clouds, We’ll defy it all We’re just invincible Come on in, me and my best friends Wait before we go Don’t forget my favorite bow Strong but super sweet, that’s our kind of kawaii No matter past or next We’ll seal it with one kiss This isn’t a dream anymore That’s how we do We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I go with you We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha Even after we disappear someday Our melody will never fade away Heading to the top Goin’ so fast when the beat speeds up Don’t look back, yeah we know what’s up Now we’re bold To the end, me and my best friends Having fun is our mission Pretty, funny, ambitious Nothing can beat my smile Better when the world goes wild No clue what comes next Greet it with a lovely kiss So, with my melody, let’s go That’s how we do We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I go with you We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha That’s how we do We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I go with you We rise and dance, dance, dance Cause you know 24/7 I gotcha 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha Been thinkin’ thinkin’ non stop Bout you and me all night long Ticking back the clock 24/7 I gotcha

LE SSERAFIM (르세라핌) ‘Kawaii (Prod. Gen Hoshino)’ OFFICIAL MV
💿 https://lesserafim.lnk.to/kawaiiID

Theme song for Netflix series My Melody & Kuromi, releasing worldwide on July 24 2025.

＜SOURCE MUSIC＞
Visual Creative Team Leader : Yoon Cho
Content Production : Yurok Jang
Style Directing : Hye Lin Im / Jay Kim
Brand Experience Design : Yoovin Baek, Hyemin Yoo, Myungryol Shin

A&R : Kyu Kim, Jerry Kim, Ann Park, Jennie Lee

Performance Director : Soyeon Park
Assistant Director : Yejin Lee, Yunji Park

＜HYBE JAPAN＞
A&R : Shino Seto, Katsuhi Kou
Visual Creative : Erina Tanaka, Mei Kato

ーーーーーーーーーーーーーー

Film Director : Yoshihiro Nagano (SANJUKUDO)

Creative Producer : Sanggoo Sun (SANJUKUDO)
Producer : Sayaka Takahashi (SANJUKUDO)

Director of Photography: Yoshihiro Nagano (SANJUKUDO)
1st AC : Shotaro Hanazuka (SANJUKUDO)
2nd AC : Ryohei Ikeda (STAFF)
Gaffer : Jun Kobayashi (SANJUKUDO)
Lighting Crew : Reiko Marumoto (SANJUKUDO)

Art Departments : EASE
Art Department Coordinator : Miyuki Nagai (EASE)
Art Department Assistant : Ritsuko Nakai, Nana Otsuka, Daisuke Soga, Yui Yamamoto, Hano Endo, Ayaka Sato, Chihiro Furukawa, Saki Yokota

Editor : Yoshihiro Nagano (SANJUKUDO)
Colorist : Yoshihiro Nagano (SANJUKUDO)
CG / VFX Departments : KASSEN
VFX Producer : Daiki Sasahara (KASSEN)
CG Artist : Ishida
VFX Artist : Mone Ogawa, Akiko Aoyama, Atsushi Nishimura

Choreography : Rena Hattori (J.E.T.)
Choreography Management : Yuka Kasai (J.E.T.)

Interpretation : Misuk Park
Assistant Director : Yuzo Morota
Production Assistant : Tomomi Furusawa, Harumi Akada, Wakana Hashimoto

Creative Production : SANJUKUDO Inc.

Location Provided by : Sanrio Puroland

Special Thanks : Netflix Series “My Melody & Kuromi”, WIT STUDIO, Inc.

Presented by : MY MELODY KUROMI 50th & 20th Anniversaries

© 2025 SANRIO CO., LTD. TOKYO, JAPAN

SOURCE MUSIC. Rights are reserved selectively in the video. Unauthorized reproduction is a violation of applicable laws. Manufactured by SOURCE MUSIC, Seoul, Korea.

Connect with LE SSERAFIM:
OFFICIAL INSTAGRAM https://www.instagram.com/le_sserafim/
OFFICIAL X (TWITTER) https://x.com/le_sserafim
OFFICIAL JAPAN X (TWITTER) https://x.com/le_sserafim_jp
OFFICIAL FACEBOOK https://www.facebook.com/official.lesserafim/
OFFICIAL WEVERSE https://weverse.onelink.me/qt3S/t2ra8uwj
OFFICIAL TIKTOK https://www.tiktok.com/@le_sserafim
OFFICIAL WEIBO https://weibo.com/LESSERAFIM
OFFICIAL BILIBILI https://space.bilibili.com/627577002
OFFICIAL DOUYIN https://v.douyin.com/iJgLJpUp/
OFFICIAL SOUNDCLOUD https://soundcloud.com/le_sserafim_official

#LE_SSERAFIM #르세라핌 #LE_SSERAFIM_DIFFERENT #LE_SSERAFIM_Kawaii

40 Comments

  2. @michal5324

    정말 좋은 곡이에요. 이 구절을 연주하는 방법을 보여주는 짧은 설명 영상을 만들었어요. 나머지 부분도 곧 녹화할 수 있을 것 같아요.

  5. @hey_yogijogi

    하고 나온거나 작곡가는 일본인데 노랜 영어로 부르네 타겟이 어딘데 친일하면서 미국이 받아주길 바라는 컨셉인가

  9. @os2032

    このMVを見て、再渡韓前HKTとしてのピューロランドステージを思い出しました。
    こうして活躍して、過去の歌詞や思い出を全部持ってLe Sserafimとしてもう一度この場所に立っているクラに感動しました。
    この曲に関わる全ての皆さんに感謝の気持ちでいっぱいです。

  12. @uhp219

    단 한 순간도 눈을 뗄 수가 없어
    모든 장면이 다 kawaii😍😍💖

  14. @lemb8942

    The fact that Yunjin still was involved in the KAWAII MV while she has back problems just shows the dedication she has for LESSERAFIM and the rest of the members Chaewon Sakura and Eunchae made this song so much fun and creative I enjoyed listening to this song every day since it came out “24/7 I gotcha”

  18. @Bauntung-j1y

    Sudah lama tidak melihat Sakura seperti ini 😂❤ aku merindukan dia saat bersikap imut saat di 48Group 😂❤❤ Sakuraaa so cuteeeee~~🥰🤩

  22. @XOXOX0-r6n

    this is so new jeans lol reheating their nacho's hard while they're away bc of the whole ador drama

  23. @dalknb4268

    Kazuha's style, beauty, moves and versatility are truly a graceful
    LE SSERAFIM NEVER DISAPPOINTS

  29. @zq987

    cute song! Le Sserafim never disappoints! it does feel like this song was originally gonna be called 24/7 tho and renamed to kawaii just for the My Melody theme but w/e

  30. @福ノ鬼

    おげんさんのジャンルの縦横無尽なクリエイティブなところに脱帽するしかなくて………🎉

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